Genelia D'Souza to endorse Cadbury Perk

Cadbury India has roped in actress Genelia D'souza as brand ambassador of Cadbury Perk. This marks the relaunch of the product and addition of a new variant, 'Perk Poppers,' to its portfolio. Perk & Perk Poppers, encased in new attractive wrappers, will contain an added taste of "Real Cadbury Dairy Milk" and an "improved wafer" bite.

Cadbury India director-marketing Sanjay Purohit said, "Genelia's connect with the youth made the task of identifying a new face easier. She embodies youthfulness and brand connect in a unique and powerful manner."
"Also, a little know fact is that Cadbury Perk has been a launch pad for Bollywood stars. All our Cadbury Perk brand ambassadors have subsequently made it big on cinema screens," Purohit adds.

Film actor and singer, Raageshwari featured in one of the earliest commercials for Cadbury Perk, during its launch in 1996. With the tag line – 'Thodi si pet pooja' – the brand wanted to target teenagers and their hunger pangs. Gayatri Joshi of Swades fame and Amrita Rao also featured in the Perk commercials after Raageshwari. After that, Preity Zinta was roped in with the tag line, 'Kabhi bhi kaise bhi.'
The new ad for Perk will follow its existing positioning of ‘Take it lightly’, and is expected to hit TV screens soon. The commercial will centre on the need to relax and chill out when things don’t fall in place. This positioning was introduced in 2008 with a campaign featuring Sharman Joshi. Incidentally, this was the first time a male celebrity was used to promote the brand

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Wishing u a prosperous n colorful HOLI...........................

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What this beautiful lady is showing?

Mattel celebrates Barbie's 50th Birthday

Mattel plans to celebrate Barbie's 50th birthday with an updated version of the original doll and a party in a real Dream House in California, the company said. The house features a sunburst mirror incorporating 65 Barbie dolls, a chandelier made of Barbie hair and such Barbie touches as skirted chairs. The garage will have a life-size Barbie Volkswagen Beetle.

Barbie doll was created by Ruth Handler at the International Toy Fair in New York on March 9, 1959.

Here are few details about Barbie's life:

1. She was born Barbara Millicent Roberts.

2. Barbie is 11 1/2 inches tall.
3. If Barbie were 5 feet, 6 inches tall, she would have a 39-inch bust, a 21-inch waist and 33-inch hips.

4. Barbie is the brainchild of Ruth Handler, one of the founders of Mattel.

5. Handler was inspired by a European doll called Bild-Lilli, a doll for adults that Handler said she saw in Vienna or Lucerne.
6. Handler named the Americanized doll after her daughter, Barbara.

7. In a series of novels published by Random House in the 1960s, Barbie's parents were George and Margaret Roberts who lived in the fictional town of Willows, Wis.
8. Barbie attended Willows High School but graduated from Manhattan International High School.

9. Barbie's boyfriend is Ken. He's named after Handler's real-life son, who, incidentally, hated the comparisons.
10. Barbie and Ken split up in 2004. They reunited in 2006.
11. Barbie has had over 43 pets, including 21 dogs, 12 horses, 3 ponies, 6 cats, a parrot, a chimpanzee, a panda, a lion cub, a giraffe and a zebra.

12. Barbie, who started her professional life as a teenage model, has had several careers, like dentist, basketball player, business executive, and pilot, among others.

13. Barbie went to space as Astronaut Barbie four years before Neil Armstrong made his historic journey to the moon.

14. Barbie found a best friend in Beat Midge, who was part of the Barbie lineup from 1963 to 1966.

15. Doctor Barbie debuted in 1988.

16. Mattel launched the first ever African American and Hispanic Barbie dolls in 1980.

17. Italian was the first nationality Barbie represented in the Dolls of the World Collection.

18. The best-selling Barbie ever was Totally Hair Barbie`D2, with hair from the top of her head to her toes.

Wheelchair Driven by Thought

Professor Matteo Matteucci (R) and Ph.d student Bernardo Dal Seno (C), wearing a skullcap mounted with electrodes and wired to a computer as he sits on a special wheel chair at the Politecnico di Milan department in Milan. Italian researchers have developed a wheelchair that obeys mental signals sent to a computer

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Where's is the money?

WTF ??
'Where's George' is a website that tracks the natural geographic circulation of American paper money.

The site was established in December 1998 by Hank Eskin, as 'The Great American Dollar Bill Locator'. Eskin, who holds an MBA from the prestigious Wharton School and has a day job as a database architect, says the idea for the site struck him on the way to lunch. "I thought, 'Wouldn't it be cool to track bills?' A Web site seemed the perfect medium." He says revenue from advertisers (yes, advertisers) roughly offsets operating costs.

How does it work?
A user registers an e-mail address at the site and enters the serial code and year of each bill he or she wants to track, as well as the Zip code where each bill was found. The user then writes "www.wheresgeorge.com" on the bills and spends them.
With any luck, a future owner of one of those bills will notice the writing and check out the Web site. If a finder joins and enters the bill in the system, the site will alert the person who registered it. It's "a hit," as "Georgers" say.

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“Friction free capitalism” is the terminology given to refer hyper competition and use of net in market places to make them efficient, Who coined it ?