Desi Brand: New Indian Express

The New Indian Express is a newspaper with its head office based in Chennai, India. It started life in 1932 as the Indian Express under the ownership of Chennai-based Veradharajulu Naidu. In 1999, following the death of the then owner Ramnath Goenka, Goenka's family split the group into two separate companies. The northern editions, headquartered in Mumbai, retained and renamed Indian Express into The Indian Express title ,whilst the southern editions became The New Indian Express. [Taken from wikipedia]

New tagline: ‘100 per cent steel, 0 per cent gas’ , which according to paper means ‘Express is all steel (courage) and not gas’.

Brand Big Bazaar: M S Dhoni as brand ambassador

DeSi TriVia

Who Operate in India through a subsidiary know as Gracemac Corporation..???

Micro-Soft

Rajasthan Royals Mascot - Moochu Singh

Desi TriVia: Brand Dabbawals

Microsoft, recently used our very own Six Sigma dabbawalas to promote its Windows package for a campaign called “Asli PC,” meaning “Genuine PC”. Corporation Bank has already also appointed them to source clients for offering banking services. Realizing their brand power and influence, Richard Branson donned a Gandhi topi and dhoti (the dabbawallas' signature dress code), during the launch of Virgin's inaugural flights to Mumbai. Infcat such is their branidng power that the bollywood's biggest studio , YRF tied with them to promote their movie Tashan. The dabbawalas wore a bright Tashan T-shirt and their dabbas, too, had Tashan stickers with a paan attached to it.

Brand: Slice

Brand ambassador: Katrina Kaif is the first brand ambassador for Slice just like Juhi for Rooh Afza.
Tag line: “Absolutely Mangolicious”.
TV commercial: Katrina demonstrate the principles of ‘Aamsutra’ or the art of experiencing pure mango pleasure with the all new Slice.

Brand: Rooh Afza

Brand ambassador: Juhi Chawla has become the first brand ambassador signed by Hamdard Company in the 100 years of the history of Rooh Afza.
Tag line: 'Freshness Ka Naya Sur'.
TV commercial: Juhi reviving her tired family on a hot Sunday afternoon with three different flavours of Rooh Afza namely Lassi, Nimbu Pani and Milk shake.

Brand Partner for IPL Teams

Delhi Daredevils: Akshay Kumar.
Chennai Super Kings: K. Srikkanth .
Chennai Super Kings: Tamil actors Vijay and Nayanathara.
Mumbai Indians: Hrithik Roshan & Team Tasan
'Royal Challengers': Katrina Kaif

ICL Kolkata Tigers: Mithun Chakraborty

ICL & IPL

Which is the only company to have commercial interest in both ICL as well as IPL?

Dabur..
Industrialist Mohit Burman, Dabur India Ltd, is one of the stake holders in IPL Kings XI Punjab. Then Dabur is also the sponsor of Mumbai and Dabur Glucose felicitate players with the titles of ‘Dabur Glucose Most Energetic Player".

Tata Crucible National Final

What a quiz, what a finish truly a national final. Giri again proved himself as a loyal quizmaster for Tata’s, beginning the quiz with a land rover qts and ending on Tata Nano. Just before the last qts, a man asks Giri” is there a second prize”. After hearing no from the quizmaster he presses the buzzer, even before the last qts was on the screen. Result content rich NMIMS team was beaten by courageous IIM-A. Final standing was
IIM A- 60
NMIMS- 50
ICAI - Bangalore- 45
Quiz compromise of five rounds, with three rounds on buzzer. Some qts were

1. Some man from Kent in 1853[didn’t rem the exact year] listed the ingredients of cricket ball.
2. Man behind modi mask.
3. 5 feet height and 8 feet length was in the news early this year – bull at BSE.
4. Rene locaste won a bet , what was thus resulted in the world of business.

For Qts visit: http://quiziebee.wordpress.com