Mangoes in return for Harley Davidson bikes

NEW DELHI: It's going to be mangoes in return for Harley Davidson bikes. In a quid pro quo, India is going to allow the import of a specified number of the iconic motorcycles at lower duty, while US is finally going to announce the entry of Indian mangoes.

Read : http://timesofindia.indiatimes.com/NEWS/
India_Business/India_to_allow_Harley_Davidson_import/
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Foods that serve the ‘Ummah’

Ummah Chocolate, an Islamic Foods company who give part of their profits to UK-based Islamic charities.

Firefox outdoor ad

A group of Mozilla Firefox fans from Oregon State University (OSU) are going to extremes to promote their favourite Internet browser which has succeeded in grabbing market share from Microsoft’s Internet Explorer over the past couple of years. As you can see, they’ve created a Firefox Crop Circle, in a field of oats. It’s 220 feet in diameter and looks best from the sky. It took 12 OSU students around 24 hours to complete it.

Cisco’s new logo retains the bridge “DNA”

Web 2.o logos have a home

This is a site featuring the logos of new-age Internet companies, referred to as Web 2.0 businesses.

Ad : Pirelli’s website

Pirelli’s website: Where you find the best tires

Brand/product advertised: Pirelli Tyres website
Advert title: Mouse
Agency name: Advertising International, Oman
Art director: Jairam
Copywriter: Vikramaditya Maity

Think small !!!!!

Bernbach is the ‘B’ in DDB Needham, one of the world’s top advertising agency networks. If Bernach did indeed ‘think small’, it gives hope to all of us who even ‘think smaller’. This is part of a campaign for Epson.

Thierry Henry switches to Reebok

Thierry Henry has decided to switch sponsors from Nike to Reebok, starting in August this year, with a deal worth over 9 million British pounds.

Henry was one of Nike’s most prestigious players, but is now set to become the new face of Reebok’s “I am what I am” promotional campaign.

Previously, Henry was the driving force behind Nike’s “Stand Up, Speak Up” anti-racism campaign.

Lexus Launches Interactive Ad Campaign

Lexus is spreading its message about safety with new interactive ads consumers can manipulate.

The campaign promotes the RX 350 luxury SUV in New York City, Los Angeles and San Francisco storefronts with full-motion ads that engage with consumers as they pass by.

The ads lets people watch a car collision that appears to crash through the window on a video display. Consumers can "undo" them by interacting with the ads using body movement.

The campaign, which launched last week, promotes Lexus' latest message about its vehicles and safety: "The safest accidents are the ones that never happen." It runs through April 15.

Lexus promotes safety with an interactive ad passers-by can manipulate [ read full story at http://promomagazine.com/interactivemarketing/news/lexus_launches_interactive_ad_032307/]

Warner Builds Buzz for '300' on MySpace

For the last couple of months, Warner Bros. has maintained a MySpace page for the film, a common tactic for the movies in the last year or so. But in this case the promotion was exposed to the entire MySpace user population.

That's because the movie sponsored a feature upgrade on the site that alerted users that they could now store 300 photos on their profile thanks to the movie 300. That message has been shown to all users uploading photos since January 2.