Parle Products has rolled out a new TVC for its cream biscuit, Milk Shakti Milky Sandwich featuring Tom and Jerry in a kitchen preparing a cream filling.
From BizDom Blog
Showing posts with label Brand Update. Show all posts
Showing posts with label Brand Update. Show all posts
Ranveer to preach #DoTheRex theme for Durex
Introducing a unique concept called ‘Rexing’, Durex’s new campaign reinforces the brand’s belief that ‘great sex moves you’. And, for this they have rope in Ranveer Singh, as their brand ambassador. Durex has also launched the music video “Do The Rex” on www.durexindia.com/dotherex. Myntra ropes in Ranveer Singh as brand ambassador for Roadster
E-commerce major Myntra.Com has roped in Bollywood actor Ranveer Singh to endorse its jeans brand 'Roadster'.
The Hilda Stories for Herman Miller
Damien Florébert Cuypers has animated a
series of shorts for furniture brand Herman Miller, in which 80-year-old
Hilda Longinotti reflects on her 21-year tenure at design director
George Nelson's New York studio.
Nelson was design director at Herman Miller from 1947 until 1972 and worked with Ray and Charles Eames, Harry Bertoia and Richard Schultz on some of the brand's most iconic designs. His studio also produced exhibition graphics and catalogues for the company.
Nelson was design director at Herman Miller from 1947 until 1972 and worked with Ray and Charles Eames, Harry Bertoia and Richard Schultz on some of the brand's most iconic designs. His studio also produced exhibition graphics and catalogues for the company.
Sony Music, Zee ink global digital assets management deal
Sony Music Entertainment and Zee Music Co today announced a world-wide deal under which the global music major will manage all digital assets for the Indian firm’s upcoming Bollywood releases.
Brand Ambassador : TVS Scooty : Anushka Sharma
TVS Motor Company has signed Bollywood actress Anushka Sharma as its brand
ambassador for its TVS Scooty range.
Trivia:-
She had previously worked in a TVS Scooty campaign in 2005.
Brand Ambassador : Pilot Pen : Deepika Padukone
Luxor Writing Instruments has roped in Bollywood
actor Deepika Padukone as brand ambassador for its pen brand - Pilot.
The Pilot corporation is a
Japan based company since 1918, known for its product range of fountain,
ballpoint, rollerball and gel ink pens. Luxor collaborated with Pilot
in 1982.
- Amitabh Bachchan and Genelia D'Souza also endorse a Luxor product, Parker Pens.
- Brands that Deepika endorses inclue Levis, Nescafe, Neutrogena, Fiama, Kingfisher Airlines, Sony Cybershot camera and Tissot Watches.
Salman Khan as brand ambassador(and Investor) of yatra.com
Actor Salman Khan, who will be the brand ambassador of yatra.com, has also picked up a minority stake in travel agent Yatra Online Pvt. Ltd.
Chitrangada Singh is brand ambassador of Puma
Actor Chitrangda Singh, who was earlier seen endorsing jewellery and tea brands, will now promote fitness as the brand ambassador of Puma. The 35-year-old will endorse the brand’s various product range along with their latest running and fitness campaign called Move Faas, which can be seen across Puma stores in India.
7UP's ‘UPtimistic’ positioning
PepsiCo India has revealed the new positioning for its 100% natural lemon flavoured drink 7UP and its popular sub-brand Nimbooz. The new brand philosophy of 7UP, ‘Dil Bole I Feel Up’, celebrates India’s undying UPtimism and positive attitude with Bollywood actor Sharman Joshi as brand ambassador.
Comedy FM for Airtel mobile customers
Bharti Airtel launched Comedy FM for its Airtel mobile customers.Comedy FM on Airtel will offer its listeners a host of fun filled content to choose from jokes, fillers, stand up comedy acts to humorous excerpts from sitcoms etc.
This is a first-of-its-kind service innovation that will empower mobile users. Airtel mobile customers can now dial 52747 to subscribe to Comedy FM and start getting their daily doze of humour from Comedy Circus, FIR, Office-Office, Lapatagunj. Rangeela Raju and much more!
This is a first-of-its-kind service innovation that will empower mobile users. Airtel mobile customers can now dial 52747 to subscribe to Comedy FM and start getting their daily doze of humour from Comedy Circus, FIR, Office-Office, Lapatagunj. Rangeela Raju and much more!
Makeover for KAYA
Kaya Skin Clinic completely revamped its brand identity. The change is a shift in perceptions from an expert solution provider for skincare problems to a personal guide for total skin care.
New Identity with a new tagline ‘Love what you see’ is an expression of how consumers feel after a visit to Kaya.
Older one is below;
Brand Ambassador -Kajal Aggarwal: Bru Coffee
Brand Ambassador -Hrithik Roshan: Rado
Rado has recently signed a global ambassadorship featuring Hrithik Roshan. The Bollywood actor mirrors the Swiss brand’s mastery of breaking new ground and its uncompromising commitment to excellence.
In the past, actor Lisa Ray and cricketer Kapil Dev have been Rado brand ambassadors.
In the past, actor Lisa Ray and cricketer Kapil Dev have been Rado brand ambassadors.
Brand Ambassador -Narain Karthikeyan: Base
Brand Ambassador -Sachin Tendulkar: Kaspersky Lab
Kaspersky Lab recently announced that it has appointed Sachin Tendulkar as its brand ambassador, starting October 2011.
Brand Ambassador -Karan Johar: Lloyd
Bollywood Director Karan Johar has joined hands with Lloyd to promote its 5 new models in LED series including 3D LED TV in 55 inch screen size.
Brand Ambassador -Dia Mirza: Panasonic
Panasonic unveiled a range of special offers for a nationwide campaign ahead of the festive season.
Sony MIX : The Hindi Music Channel
Multi Screen Media has launched a pure Hindi Film Music channel, MIX. It is 5th member of MSM family of channels – SET, MAX, PIX and SAB – MIX is a Hindi music channel.
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