Luxor Writing Instruments has roped in Bollywood actor Deepika Padukone as brand ambassador for its pen brand - Pilot.
The Pilot corporation is a Japan based company since 1918, known for its product range of fountain, ballpoint, rollerball and gel ink pens. Luxor collaborated with Pilot in 1982.
- Amitabh Bachchan and Genelia D'Souza also endorse a Luxor product, Parker Pens.
- Brands that Deepika endorses inclue Levis, Nescafe, Neutrogena, Fiama, Kingfisher Airlines, Sony Cybershot camera and Tissot Watches.