H&M Under Fire For Using Virtual Models

Swedish clothing giant, H&M, has come under fire for using computer generated bodies paired with the heads of real models to sell swimwear and other items in its newest catalog.

The company does not indicate on the photographs or on their website that the images are computer generated. Rather, Norwegian website Bildbluffen first noticed that the models' arms, legs and chest were all positioned in the same manner, which later proved the images were fake.