Brand Update

Desi Brand

Sony to buy ETV channels for Rs2,600 crore

Sony Entertainment Television and Hyderabad-based Ramoji group are set to ink what could be the country’s biggest media deal, at an estimated Rs2,600 crore.

Going by sources, the deal, which will see Sony take control of 11 of the 12 channels in the ETV basket, owned by Ramoji Rao’s Ushodaya Enterprises, will be concluded by the end of this month.
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