Hinduja Global Solutions (HGS), the BPO arm of multi billion dollar Hinduja Group conglomerate, unveiled their new global corporate identity today. The new logo which comes to effect immediately will be the sole company identity homogenizing business vision across all geographies. It will be sported by all units of the company around the world, including the acquired entities.
The design of the new HGS logo was developed based on extensive research conducted in the markets the company serves. It emphasizes 'HGS', the acronym for Hinduja Global Solutions, giving the company an international brand identity, which is easier to pronounce and recall.
Henceforth, the company intends to use the acronym 'HGS' as its brand name.
Along with the new logo, the company also has launched its new corporate website, http://www.teamhgs.com. The website has a new look capturing the change that the brand has undergone over the last decade.