Brand Update

Desi Brand

Elder Pharma To Launch about 32-35 new products over the next 30 months

The Rs 800 crore Elder Pharmaceuticals Limited, manufacturer of superbrand calcium supplement ShelCal, plans to launch almost 3 dozen new products in the coming 30 months in niche therapeutic segments like female healthcare, osteoporosis, Dermatology, pain management, Cardiology, nutraceuticals, wound care and vitamin supplements. This will consist of a combination of in-licensed and own products although the larger focus will be on self-researched products.
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