Brand Update

Desi Brand

Apple pipped out Google as world's 'most valuable' brand

The iPhone and iPad maker's brand is now worth $153 billion (£93bn), almost half Apple's market capitalisation, the annual BrandZ study of the world's top 100 brands says.

  • Apple's portfolio of coveted consumer goods propelled it past Microsoft to become the world's most valuable technology company last year.
  • Of the top 10 brands in the report, six were technology and telecoms companies: Google at number two, IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine.
  • McDonald's rose two places to number four, as fast food became the fastest-growing category, Coca-Cola slipped one place to number six, Marlboro was also down one to number eight, and General Electric was number 10. 
  • Facebook entered the top 100 at number 35 with a brand valued at $19.1 billion, while Chinese search engine Baidu rose to number 29 from 46. 
  • The total value of the top 100 brands rose by 17 percent to $2.4 trillion, as the global economy shifted to growth.
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