Brand Update

Desi Brand

Sucker Punch from Chrysler - “Imported from Detroit,”

After a tough period from bankruptcy, Chrysler is attempting to bring back some attitude to the industry as well as some much needed love to the city of Detroit. During Superbowl XLV, Chrysler ran a  commercial featuring  Eminem, who drove a Chrysler 200 to the riff of his hit “Lose Yourself” culminating in him pointing at your face and stating “This is the Motor City; this is what we do.” The ad served to introduce the tagline, “Imported from Detroit,” which now has its own logo.

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