Brand Update

Desi Brand

Sony deal adds new dimension to Wimbledon

The All England Lawn Tennis Club has reached a multi-year agreement with Sony in order to show the Wimbledon singles finals in 3D.

2011 will be the first year the men’s and women’s singles finals, plus the men’s singles semi-finals, at the Wimbledon Championships will be shown in 3D in selected cinemas across the globe.

The 3D coverage will be produced in partnership with the BBC, the host broadcaster of the tournament, and will then be offered to international broadcasters. Sony will also work with theatrical distributor Supervision Media to take the action into cinemas.
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