Reebok Spends More on Its EasyTone and ZigTech Campaigns

Reebok launched global campaign in support of its two products—EasyTone and ZigTech shoes.

Reebok's ZigTech likened to 'an energy drink for your feet'
The campaign will be launched on 27 national markets worldwide and feature world-renowned athletes representing 7 sports including the U.K. boxer Amir Khan, Indian cricketers Mahendra Singh Dhoni and Yuvrag Singh. The spots produced in course of the campaign feature cell animation paired with motion capturing technology.

As far as new Easytone campaign is concerned, it features a group of “Reetoners,” seven ladies each representing a country and being a fan of Reebok’s toning shoes. Easytone is a line of colorful sportswear for ladies that helps keep fit with every step.