Nadal replaces Schumacher as Bacardi ambassador

Posted by Bizdom Pandey Friday, March 25, 2011


Bacardi has signed up tennis star Rafael Nadal to replace Michael Schumacher as its global social responsibility ambassador. Schumacher's three-year deal with Bacardi concluded at the end of 2010.

Bacardi's 'Champions Drink Responsibly' campaign, created by 23red, runs across advertising, PR, experiential and social media.

This also includes a YouTube channel and, for the first time, a 'Champions Drink Responsibly' Facebook page.

Posted by Bizdom Pandey on Friday, March 25, 2011. Filed under . You can follow any responses to this entry through the RSS 2.0

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