Adidas has announced their “all Adidas” global brand campaign. The campaign will feature Silas Baxter-Neal, Lem Villemin and Jake Donnelly along with professional athletes like David Beckham, Lionel Messi, Derrick Rose, and more. Katy Perry and hip-hop artist B.o.B. are also included in the campaign that aims at “fusing the world of sports, music and fashion.”
The campaign is directed by Romain Gavras and features the song “Civilization” by French electronic band Justice.