Brand Update

Desi Brand

POWER HORSE joins in the World Team Cup

The continuance of the World Team Cup is assured. The Austrian energy drink POWER HORSE is joining the 34th tournament as its namesake main sponsor. The event will run from 15 - 21 May 2011 traditionally taking place in the Rochus Club in Duesseldorf. From now on the tournament will be named the POWER HORSE World Team Cup. POWER HORSE has been active in the sports section in recent years. Last year the company acted as a sponsor to the Polo European Championships and also sponsored the Austrian Football Club Linzer ASK. On the occasion of the Football World Championship in South Africa, the Manchester City player, Emmanuel Adebayor, who was nominated African player of the year in 2008, was signed up as a brand ambassador. Apart from activities in the field of sports sponsorship, POWER HORSE also promotes product placements in addition to classical media and promotions at the POS. The brand's appearance in the Angelina Jolie-Film WANTED and co-operation with 20th Century Fox with regard to the action-movie A-TEAM will remain unforgettable.
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