Brand Update

Desi Brand

Return of General Motors as golf sponsorer

Cadillac and the PGA Tour announced a six–year sponsorship deal Monday, the latest step by General Motors) in its emergence from bankruptcy protection.

Last year, the automaker ended its half–century run as sponsor of the Buick Open golf tournament near Flint, Mich., as it cut expenses while under bankruptcy court protection. Buick ended a nine–year endorsement deal with golf superstar Tiger Woods in 2008.
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