Brand Update

Desi Brand

Big B advertises Kerala shopping festival after earlier snub

Nearly a year after the CPI-M central leadership shot down a proposal to make Amitabh Bachchan brand ambassador of Kerala tourism, the Bollywood icon is the star of a commercial advertising a state sponsored shopping festival.

The advertisement to mark the inaugural of the fourth edition of the 46-day Grand Kerala Shopping Festival (GKSF) includes a scene from military thriller Kandahar, starring Bachchan and Malayalam superstar Mohanlal.
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