Godrej Consumer Products Buys Genteel And Swastik Shikakai
Godrej Consumer Products Limited (GCPL)has acquired liquid detergent brand'Genteel'and hair wash soap 'Swastik Shikakai'for an undisclosed amount.
GCPL has acquired 100% stake inNaturesse Consumer Care Products Limited(NC)andEssence Consumer Care Products Limited (EC)from Muskan Projects Private Limited .
NC and EC own Swastik Shikakai and Genteel, respectively.
Both the above brands, which were earlier owned by theSarabhai family, were later bought out by the Mumbai-basedPriya Kothari familytwo decades ago, which are now keen on focusing on their engineering business.
GCPL has been on an acquisition spree over the past couple of years. Its acquistions include personal care brandsRapidolandKinkyin South Africa,Tura- a medicated personal care brand in West Africa, Indonesia-based household care companyMegasari Group, andIssue GroupandArgencos- two hair colorant companies in Argentina.