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P&G's Corporate Social Responsibility Program Shiksha

P&G consumers across India have helped educate 150,000 children through the company’s flagship Corporate Social Responsibility Program Shiksha – A unique program that gives consumers a chance to contribute to the cause of education by simply purchasing any pack of P&G brands, such as Tide, Pantene, Pampers and Gillette. Project Shiksha channelizes a part of the proceeds from these sales towards the education of underprivileged children, and is a part of P&G’s global philanthropy program P&G Live, Learn and Thrive. 


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