Brand Update

Desi Brand

LoGO TaLe: India Post

At first glance, it appears to be an envelope. A closer look reveals the bold strokes which give the impression of a flying bird. Though there has been a departure from the straight lines in the earlier logo, a certain element of continuity can be seen. The wings, which act as the anchoring element, have been retained, but the treatment is different.
According to an O&M, red has been chosen for its traditional association with the postal service. The colour also embodies passion, power and commitment. Yellow communicates hope, joy and happiness.

Old Logo
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