LoGO TaLe: India Post
Posted by Bizdom Pandey
LoGo
Saturday, September 25, 2010
At first glance, it appears to be an envelope. A closer look reveals the bold strokes which give the impression of a flying bird. Though there has been a departure from the straight lines in the earlier logo, a certain element of continuity can be seen. The wings, which act as the anchoring element, have been retained, but the treatment is different.
According to an O&M, red has been chosen for its traditional association with the postal service. The colour also embodies passion, power and commitment. Yellow communicates hope, joy and happiness.
Old Logo
Posted by Bizdom Pandey
on Saturday, September 25, 2010.
Filed under
LoGo
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