Discovery Kids launched in September 1996, owned by Discovery Communications with programming for children education and with an emphasis on real-life adventures, nature, science and wildlife from all over the world has changed its logo.
It has transformed itself from programming service to little plastic dinosaurs to night goggles. To extend its merchandise Discovery Communications partnered with toy maker Hasbro to roll out The Hub.
- In 2002, Discovery Kids aired its first reality show called 'Endurance'.
- In between 2002 and 2006, Discovery Kids partnered with NBC which came to an end when later came out with Qubo.