Brand Update

Desi Brand

Kraft Food's - Fill up the can campaign

Kraft Foods has launched a worldwide initiative to celebrate play and fight world hunger through an app on Kraft Foods' corporate Facebook site. The company is encouraging consumers to upload photos of people at play.  And for each photo provided, Kraft Foods will donate five meals (up to 500,000) to the United Nations World Food Programme's Fill the Cup campaign, which aims to feed more than 20 million children around the world who go to school hungry every day. 

  • This "playful" initiative introduces Kraft Foods' annual global week of service – Delicious Difference Week
  • Approximately 14,000 Kraft Foods employees in 50 countries around the world will volunteer time to hunger relief and healthy lifestyles service projects in their communities.  Together with Cadbury colleagues for the first time
  • Delicious Difference Week 2010 will be the largest employee volunteer event in the company's history
In addition to the commitment to build playgrounds across the country, Kraft Foods Foundation becomes an official National Partner of KaBOOM!. Kraft Foods Foundation will serve alongside KaBOOM! as a national proponent of the importance of play and will assist in creating solutions to address the play deficit currently existing in thousands of communities nationwide.  

Kraft Foods, through its Kool-Aid and Oscar Mayer brands, has built 32 playgrounds in the United States with KaBOOM!

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