Brand Update

Desi Brand

PrePare Tata Crucible 4: News You Can Use

1. Reliance launches India's first Mobile Jockey Portal. The Mobile Jockey would be equipped with lots of Chat subjects like: Page 3 (Media Gossips), Naye Andaaz (Current trends), Fashion, Marriage, Education and Food recipe. Other interesting topics that can be covered during the conversation include: General topics, Friendship, Current events, Trends in Present Life, Personality Grooming, Movies and Music, Career & Household tips.

2. The Reserve Bank of India has finally approved Nokia Mobile Money services that enable consumers to transfer money to other individuals by using their mobile devices. Yes Bank has launched this service in India specifically for unbanked and under-banked consumer segments. Mobile Money Services will also allow consumers to pay utility bills as well as recharge prepaid SIM cards (top-ups), and later on also pay merchants for goods and services by using their mobile devices. Supported by Obopay's payments platform, the first-of-its-kind service provides the ability to initiate mobile payments through multiple channels i.e. SMS, IVR, WAP, JAVA and FIRE.

3. Dubai’s state-owned low-cost airline, Flydubai, has commenced its India operations with thrice-weekly flights to-and-fro Lucknow. Flydubai commenced operations in June 2009. It has eight aircraft and connects 17 international destinations. The company plans a fleet of 50 planes by 2016.

4. Rajasthan has launched an e-governance initiative that aims to communicate essential information to the underprivileged using mobile phones. Named as "e-Speech Application through Network for Automated Communication Help and Response", the application is developed through a collaboration between RajCOMP, the state's computer agency and OneWorld Foundation-India.

5. The majestic Emirates Palace, Abu Dhabi, has added more gold to its ornate decor as it becomes home to the world's first "Gold To Go" vending machine. "The reason we chose Emirates Palace is because it really fits with the surroundings here," said German entrepreneur Thomas Geissler, creator of the "Gold to Go" brand and chief executive of Ex Oriente Lux.
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