Brand Update

Desi Brand

Denim goes wide: VF Corp's 7 For All Mankind

WOMEN who hate skinny jeans can rejoice when the extra-tight denim, that has dominated the market for more than two years, makes way for wide-leg cuts. Bell-bottoms and boot-cut styles will appear in stores shortly. Many apparel watchers predict the eventual demise of the skinny that has spurred both adoration and revulsion.
"The pendulum is swinging away from skinny," said Ryan Dziadul, a spokesman for VF Corp's 7 For All Mankind. "There are millions of pairs out there. It is about bell-bottoms."
When first launched in 2000, the 7 For All Mankind® brand earned critical acclaim for innovative use of fits, fabrics and finishes. Today, 7 For All Mankind is a true premium denim lifestyle brand with men’s, kid’s, handbag and footwear collections.
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