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Once upon a time...

Lacoste is paying a tribute to its heritage by launching a lovely online pop-up book dedicated to the brand’s founder, RenĂ© Lacoste. The online project features visual life-story of one of the most important figures in tennis history, starting from his early years.
The story is split into 6 chapters, and each of them tells (in English) about really notable events in the biography of the brand’s founder and the label itself as well.




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