Once upon a time...

Lacoste is paying a tribute to its heritage by launching a lovely online pop-up book dedicated to the brand’s founder, RenĂ© Lacoste. The online project features visual life-story of one of the most important figures in tennis history, starting from his early years.
The story is split into 6 chapters, and each of them tells (in English) about really notable events in the biography of the brand’s founder and the label itself as well.




Posted by Bizdom Pandey on Tuesday, July 27, 2010. Filed under , , . You can follow any responses to this entry through the RSS 2.0

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