Brand Update

Desi Brand

The Official Emblem of Brazil 2014

The next edition of the global showpiece to be held on Brazilian soil wills, from now on, fever is associated with the image of three hands intertwined in the shape of the FIFA World Cup Trophy. The emblem, named “Inspiração” (Inspiration).

The winning design was created by Brazilian agency Africa. The design stems from an iconic photograph of three victorious hands together raising the world’s most famous trophy. As well as depicting the humanitarian notion of hands interlinking, the portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country.

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