McDonald’s has chalked out a two-month ‘Shrek Festival’ for kids in
to promote DreamWorks Animation's upcoming movie, Shrek The Third. India
The food retailer is investing approximately Rs 20 million to promote the festival in Indian sub continent. It has also launched some new variants that include a 'Shrek Meal' and 'Shrek desserts'. Meanwhile, McDonald’s 'Golden Arches' are going green worldwide to promote Shrek The Third. It has launched high-tech Shrek Happy Meal toys, created in eight languages, and an innovative Shrek-based online community, dedicated to kids.