Zee TV, is launching the much read novel of Keshav Pandit as a TV show and trying to foray into an entirely new genre on television. Previous venture with Balaji Telefilms, The character of Keshav Pandit, played by Sarwar Ahuja a find from Zee Cinestar Ki Khoj.
Ved Prakash Sharma, the writer of the show, said, “I am very happy that Zee TV & Balaji Telefilms is taking my stories to national audiences. Keshav Pandit is one of my most popular characters and the book is already in its 10 edition". The show is being marketed in a unique nature where Zee TV has taken the initiative of educating masses about their basic rights through messages in local trains, buses, traffic police booths, on-air television promos, newspaper stalls etc.The existing distribution network of ‘Keshav Pandit’ books would be used to spread these messages through various communications at the book stalls. The show will be shot across North India, featuring various rural and urban locations of cities like Lucknow, Allahabad and Varanasi.