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Yahoo's "Who Knew?" got Toyota as its sponsor

Yahoo News has partnered with the Reveille (production firm) and got Toyota to launch a new daily Web series -- Who Knew? -- that will expound on the site's most popular news story of a given day.

Who Knew? is aimed at providing a mainstream Web audience with snack-sized features on lesser known aspects of whatever topics are making news at that moment.

While Toyota is using Who Knew? to promote the Toyota Avalon. Besides running a "brought to you by" message prior to each episode along with an adjacent banner, Toyota will receive a branding element within the show, including a sponsored "Comforting Fact" that will appear within the show each week.
 
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