Shapoorji Pallonji's branded apparel venture Forbes Brands launched its youth-centric men's T-shirt brand FACIT Teez.
FACIT Teez range will focus on the experimental and mobile youth by offering them collection of T-shirts imprinted with the funkiest and fashionable graphics. The USP of the range lies in the fact that every design and print has a single piece manufactured, making it unique.
Established by John Forbes of Aberdeenshire in Scotland in 1767, Forbes is the oldest surviving company in India and one of the oldest in the world. It forayed into apparel retailing when the Mistrys, the single largest shareholder of Tata Sons, acquired Forbes Gokak from the Tata group.