Aliva from PepsiCo stable..........
BiZDoM GyAaN, Brand Update, News Monday, June 08, 2009
Frito-Lay India, the food division of PepsiCo India, has launched a new brand, Aliva, developed especially for the Indian consumer. After Kurkure, Aliva marks Frito-Lay India’s creation of a new baked savoury cracker category – borrowing ingredients and textures from biscuits and flavourful experiences from namkeens.
Aliva is a step in the company’s journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers’ needs.
Aliva is a step in the company’s journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers’ needs.
Posted by Ankit Joshi
on Monday, June 08, 2009.
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