Brand Update

Desi Brand

Aliva from PepsiCo stable..........

Frito-Lay India, the food division of PepsiCo India, has launched a new brand, Aliva, developed especially for the Indian consumer. After Kurkure, Aliva marks Frito-Lay India’s creation of a new baked savoury cracker category – borrowing ingredients and textures from biscuits and flavourful experiences from namkeens.

Aliva is a step in the company’s journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers’ needs.
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