Satyam, Sharam, Scandalam
The campaign has been created by daCunha Associates. To quote Rahul daCunha, creative director, daCunha Associates, "We conceptualised the idea in 20 minutes after the news of the scam was out and the creatives left for the South Indian market the same day. In Mumbai, the hoardings were put up two days later."
The Amul hoardings story began in 1966 when Sylvester daCunha, the then managing director of the advertising agency, ASP, bagged the Amul butter account. Now they are very well known for their topical, spoof-based outdoor ad campaigns.