Brand Update

Desi Brand

Father, Son and wonderbra

Advertising Agency: Publicis Conseil, Paris, France

Some Wonderbra Trivia

Eva Herzigova was the first spokesperson for the Wonderbra. Her billboard ad , is said to be "supposedly responsible" for numerous car accidents in the U.K.

Taglines: "Hello boys" was released in the U.K.
"Who cares if it's a bad hair day" and "Look me in the eyes and tell me that you love me." were used in US
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