From BizDom Blog
Chevy Sonic Says “Let’s Do This”
Read More: http://letsdothis.com/
DC’s new logo
DC scrapped the "Spin" logo that they've used since 2005 and are moving into the digital age with a new logo to portray the variety of properties that they offer.
"We didn't want a static logo, but a living identity that could capture the power of our characters and storytelling," says Amit Desai, senior vice president of franchise management. "What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there's a secret identity. When you think about Vertigo, it's this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There's more than meets the eye. You have to take a closer look to understand the richness of our characters and stories."
Starbucks ready to serve India!
After its conquest of China, global coffee giant Starbucks is set to roll out its first store in India this year. The Seattle-based Starbucks and the Tatas are close to inking a pact on the coffee giant's India retail foray.
“The agreement will be with the Tata Group companies. We are on the verge of signing the agreement, which will be finalised before the end of this month,” said Mr Hamid Huq, Managing Director, Tata Coffee. Tata Coffee would be setting up the supply chain and roasting facilities for Starbucks.
Last year, Starbucks had signed a pact with Tata Coffee to source beans from the Indian vendor and also explore options to roll out its coffee stores in the country. Starbucks has been waiting for some time now to enter the rapidly growing Indian market, where changing lifestyles aided by rising disposable incomes have fuelled the growth of café culture in recent years.
The Italian coffee roasters Lavazza and Illy café, besides the UK-based Costa Coffee have already entered the Indian market in recent years, whereas Dunkin' Donuts and the Australian chain Di Bella Coffee have announced their entry plans. India has close to 2,000 coffee cafes and the market can absorb another 3,000 retail outlets.
Subscribe to:
Posts
(
Atom
)
Posts
