Actress Dia Mirza named the brand ambassador of Britain-based personal care products retailer The Body Shop. This is the first time the brand has appointed anyone to promote their products in India.
David Smith, Asia Pacific managing director, The Body Shop, feels this is the right time to create awareness about the brand, which is known for it's eco-friendly product range. " India is one of the fastest growing markets for our group. To reach out to our new customers, we are adapting ourselves in every ethical way. This step will take the brand to the next level," Smith told IANS. The company, a 100-percent subsidiary of French cosmetics giant L'Oreal, was introduced in India four years back and today they have around 65 stores in 25 cities.