Brand Update

Desi Brand

During the crisis the waitresses are prettier!

You think it absurd and meaningless relationship?

Then you'll be surprised because, according to the study published by New York Magazine this is totally true.

Hot Waitress Economic Index
As if it wasn’t unpleasant enough, this recession comes with an info glut, all this economic data purporting to answer a simple question: Are things getting better? The answer is rarely straightforward. The numbers aren’t just confusing. They seem to be measuring some other planet.

In New York, we have our own economic indicators, often based on the degree to which people are being thwarted by the lack of opportunity. An old standby is the Overeducated Cabbie Index. The Squeegee Man Apparition Index is another good one. There’s also the Speed at Which Contractors Return Calls Index: within 24 hours, you’re in a recession; if they call you without prompting, that’s a depression.

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