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HDFC Standard Life's New Brand Identity

HDFC Standard Life, the life insurance venture between HDFC and Standard Life of the United Kingdom, has given itself a new identity. Thus, it has shortened its name to HDFC Life. There’s a new logo which looks like a picture frame. The house colours have changed from yellow and green to blue and red — HDFC colours. A new campaign created by Leo Burnett and directed by E Niwas.
 
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