Brand Update

Desi Brand

Nokia is losing and MicroMax is gaining

Domestic players are increasingly having a major share in the Indian mobile handset market with Micromax notching a position in the top 5 list for Q2 2010, as per the IDC's reports. Their recent research paper shows that local vendors have consolidated their position in the domestic mobile handset market, with a collective market share of 33.2 per cent.

Even though Nokia retained the number 1 spot in India, with a marketshare of 36.3% of units shipped. Samsung was number two, and surprisingly, Chinese brand G’Five emerged as the number three player in India.

During the last 6 months (January-June 2010) the top five mobile handset vendors in India were Nokia, Samsung, G’Five, Micromax and Spice.
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