Brand Update

Desi Brand

"I AM'' Sushmita Sen

Sushmita Sen has launched her own brand I AM. The first offering is called I AM She.

The brand is a franchisee of Miss Universe Organization. Gradually it will diversify into education and Hospitality. The girls’ training will be shown as a reality show by two television channels. The contestant who will ultimately represent the country will be chosen among the top five finalists through public voting before April 15.


  • The ‘I Am She’ Platform is part of Sushmita Sen’s Tantra Entertainment.
  • Sushmita Sen was the first Indian to win the Miss Universe pageant in the year 1994.
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