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-Channels such as Colors and HBO have lined up a slew of cricket-related shows. Colors has announced four ‘cricketainment’ shows under the tag, IPL Tadka Maar Ke. HBO has announced Hollywood Premiere League, a take-off on IPL — all to capitalise on the cricketing fever.

- Indian Premier League 3 has DLF, Vodafone, Fly Kingfisher, Hero Honda, Maxx Mobiles, Karbonn Mobiles and Citibank as its primary sponsors.

- IPL and its licensing partner Global Cricket Ventures (GCV) have struck an agreement with vRock Mobile Communications for worldwide SMS, MMS and IVR rights for a period of five years. vRock Mobile Communications (VRMPL) is a private limited firm based in Gurgaon founded by Ramesh Awtaney, Vivek Gupta and Jatin Ahluwalia.

- ITV, the oldest television network of United Kingdom, got the exclusive broadcasting rights for DLF-IPL III.

- Linc Pens has inked a sponsorship deal with the Rajasthan Royals.

-Leading brands from United Spirits — Whyte & Mackay, McDowell's No1, in addition to Royal Challenge, — continue to be the key sponsors for the Royal Challengers team. In addition, Reebok is the team apparel sponsor on field and Indigo Nation is the formal attire sponsor.

- Karbonn Mobile has signed a 2 years deal as IPL’s ‘Official Partner Mobile Phone’ and the title sponsor of the new property Karbonn Mobiles IPL Nights , which will be aired on MTV.
Karbonn Mobiles is a JV between Delhi-based Jaina Group and Bangalore-based UTL Group. The company has roped in Virendra Sehwag, Gautam Gambhir, Manish Pandey and Virat Kohli as brand ambassadors.

- Mountain Dew will be the Kings XI Punjab's official beverage partner, they also rolled out a new campaign called as “Dar ki Wicket Girayega to Hamare Saath Khelega.”

- Idea Cellular which is associated with Deccan Chargers and the Delhi Daredevils launched a TVC for its new “ungli cricket” which is a game where users will play cricket using SMS.

- Lionel Richie, American singer will be a part of the DLF-IPL Season III opening gala dinner on March 11 at the Tote On the Turf, Mahalaxi Race Course on Thursday and the opening ceremony on March 12 at the D.Y. Patil ground.

- Royal Challenger’s has joined YouTube as a premium sponsor for DLF IPL 2010 matches that will be streamed live on the site. Other top brands taking the sponsorship slots include Airtel and Coca-Cola. While HP, HSBC India and Samsung are among the other companies to have done a deal with YouTube.

-Apalya Technologies, owners of the “MiMobiTV” service, is the exclusive live video streaming provider for all Indian Premier League (IPL) matches for the next three years, including the forthcoming 2010 IPL season. The rights granted cover live video streaming for all mobile platforms worldwide for the IPL on an exclusive basis.

-UFO Moviez will show DLF IPL 2010 matches live on gigantic screens in cinemas across India. The matches will be screened in High Definition Digital format without commercial interruptions.
 
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