NEW POSTS

Tech

Brand Update

Desi Brand

From BizDom Blog

MAD

“Mad is an American humor magazine founded by publisher William Gaines and editor Harvey Kurtzman in 1952. Offering satire on all aspects of American pop culture, the monthly publication deflates stuffed shirts and pokes fun at common foibles. It is the last surviving title from the notorious and critically acclaimed EC Comics line”.

Ad of Fevicol

Desi Brand: Bisleri


Bisleri owes its name to founder Felice Bisleri, an Italian entrepreneur. In 1967, Bisleri set up a plant in Mumbai for bottling and marketing mineral water, which failed. In 1969, Bisleri was sold out to Parle Exports which was later renamed as Parle Bisleri Ltd.
It was bottled in glass bottles then. Early-1980s: Shifts to PVC bottles. Sales surge and in Mid-1980s: Switches to PET bottles, which meant more transparency and life for water.

Desi Brand: Parle-G


Originally called the Parle Gluco, it started life back in 1939 in Mumbai India as one of the first brands from Parle Products. The glucose biscuits success led to many me too competitors and so the brand changed its name to Parle-G. Today it enjoys enormous success and has its own superhero called G-Man who defeats evil on a regular basis, no doubt bolstered by the fact there is now a choco and cashew version of Parle-G.

Mountain Dew business origin

Mountain Dew was originally southern and Irish slang for homemade whiskey, or poitín as it is called in Ireland. .In fact, the name Mountain Dew is slang for "moonshine."
It was born way back in the hills of Tennessee in the 1940s. The name Mountain Dew was first trademarked by two brothers, Barney and Ally Hartman, who ran a bottling plant in Knoxville. The Hartman's Mountain Dew, however, was a lemon-lime drink used as a mixer with whiskey.

The "Do the Dew" tagline appeared in 1993 - along with the Dew Dudes - in the award-winning commercial "Been There, Done That."
 
Copyright © 2013 Bizdom