What Is TheRe In NaMe


We all know the importance of branding in today's world. A brand is the proprietary visual, emotional, rational and cultural image that we associate with a company or a product. In short, a brand is a commodity with a personality.

A good brand name gives a good first impression and evokes positive associations with the brand. A name is the shortest condensation of your brand message - it should ideally rise above the clutter in the marketplace and resonate in the minds of your entire audience.
But the few types of names employed most often by companies are:

Arbitrary names such as Apple, Eagle Star and Ivory. They are real words that evoke good thoughts but do not relate directly to a product.

Suggestive names such as Gateway. They are real words and have an indirect relevance to the company - they are used to imply something about product quality. In the case of Gateway, its computers are supposed to be a gateway to the digital world.

Descriptive names, arguably the weakest of all, such as International Business Machines. These explain in general terms a company's business. By definition, the product name invites contention, and more importantly, limits possibilities. In the 1970s, with relatively few firms competing, it made sense to go for straightforward descriptive names. E.g.: Animal Crackers, People magazine, Lean Cuisine ... Now they're not only difficult to obtain, they are impossible to protect!

Coined company names today, such as Motorola and Intel, are made up and most often derived from words that describe its business or values. With Motorola, which originally produced radios for automobiles, the name brought together the ideas of motion and radio. With Intel, the word `intelligent' obviously is the foundation. Coined names are more popular today with technology companies because arbitrary names don't explain enough and descriptive names explain too much (and can get boring).

Brand names are derived in a variety of ways. Nametrade.com has compiled an excellent summary of many popular practices.

Abbreviation: FedEx, Microsoft, Unisys, Telco
Acronym: Qantas, UPS, KFC, IBM, UB, ICICI, Amul
Alliteration: Dunkin' Donuts, Yankee Doodle Strudle, Intel Inside, Hero Honda
Allusion/Evocative/Suggestive: Reliance, 7-Eleven, Pampers, Dove , Thums-Up
Appropriation: Soap (for software), Bloody Mary's (for a restaurant),
Arbitrary: Apple, Orange, Tamariind (shirts)
Classical Roots: Pentium, Quattro, Avis, Atlas, Maruti
Combination/Semantic: Nutrasweet, Qualcomm, Victorinox, PowerBook, PageMaker, ImageWriter

Composition: LaserJet, PowerBook, PageMaker, ImageWriter
Descriptive: Bed, Bath and Beyond, Bath & Body Works, Airbus, Volkswagen, Caterpillar, Pudin Hara, Hajmola
Foreign Language: Häagen Dazs, Quattro, Montero, Samurai, Sansui, Akai
Founders: Godrej, Bajaj, Ranbaxy, Gillette, Braun, Hewlett Packard, TATA
Humour: Please Go Away (a travel agency), Sir Lamps A lot, Snakebite Salsa, Grape Britain (for ice-cream).
Metonymy (use of name or concept for related one): Silicon Alley, Silicon Gulch, Starbucks
Mimetics (alternative spelling): Krazy Glue, Kwik Kopy, Kleenex, One-der Drop (for a dish cleaning liquid), Forget Me Knot (for a tangle-free shampoo)
Morpheme construction: Amtrak, Victorinox, Qualcomm, Compuserve, Granola, Accuvue, Sanka, Bisquick, NyQuil
(A morpheme is the smallest meaningful morphological unit of the language, one that cannot be analysed into smaller forms. E.g.: `van' in advantage. There are some six lakh morphemes.)
Onomatopoeia: ZapMail, Sizzler Steakhouse, Kookooroo, Kisses
Oxymoron: Lowe Alpine, True Lies, Steel Magnolias, Intimate Strangers, Poetics Rockin' Tacos

Poetics: Rockin’ Tacos, El Pollo Loco, Domino’s
Real Words: Apple, Adobe, Domino's
Rhyme: Shake ’n Bake, Lean Cuisine, OshKosh B’Gosh
Song and Story Origins: Chimney with Care, Orient Express, Almost Heaven Hot Tubs, Aladdin Thermos
Symbolism: Tahoe, Yukon, Ford Explorer, Mustang
Themes: Apple Macintosh, Mercedes, Boeing 707, 727, ... 777
Truncation: Intel, Intuit, Cisco Systems

Names to Avoid
Copycat names or names that sound like a competitor or some other big brand are not worth much. Neither are names that are hard to spell or pronounce. Great brand names are:
Emotional (they make you feel good and generate curiosity)
Memorable (either because they include a compelling sound or have eye appeal; in essence, they offer crisp and distinct qualities)
Personable (they express a set of human-like traits and exude attitude and style)
Deep (they can be leveraged in promotional, ad, PR, and communication programs)

( Taken from : Brain Tattoos Creating Unique Brands That Stick in Your Customers Minds)

Book Quest !

In his book, he describes the fall of a great British financial institution, and lists three major reasons for the collapse - Panic, Ignorance and Greed - the so-called “PIG Factor”. Name him and the book
Stephen Fay - “The Collapse of Barings”

He progressed from a mere trainee to a Triumphal Big Swinging Dick (in bond trading) through the dealing rooms of Salomon Brothers in NYC and London. His book is named after a game similar to the card game called `I doubt it’. He has also written another book - The New New Thing. Name him.
Michael Lewis - “Liars Poker”

It was first published in Korean (in ’89) as It’s a Big World and There’s Lots to be Done and sold 1.3 million copies within the first 20 months. It is an expression of this entrepreneur’s desire to share his personal experiences with younger Koreans, and is his autobiography. What is the book better known as (in its English translation)?
“Every Street is Paved With Gold” - Kim Woo Chong (chairman of Daewoo)

This book begins with the words “Business is going to change more in the next ten years than it has in the last fifty” and ends with “I strongly believe that if companies empower their employees to solve problems and give them potent tools to do this with, they will always be amazed at how much creativity and initiative will blossom forth.” Which book is this?
Business @ The Speed Of Thought - Bill Gates

His works include “Culture Consumers” and “Eco-Spasm Report”. He is best known for a book, which deals with man’s inability to cope with the rapid growth of technology. Name him.
Alvin Toffler, “Future Shock”

Which functional detective wrote the Practical Handbook of Bee Culture after he retired?Sherlock Holmes

This English multi millionaire composed “On the Principles of Political Economy and Taxation”, which became the basic text of the classical school of English political economy. He is most famous for his “Iron Law of Wages”. Name him.
David Ricardo

Brand Quest !

This Madras based rubber Products Company was founded by KM Mammeen Mappilai & his family. When they decided to get a logo for their range of tyres, they conducted a survey among truck drivers & motorists, asking them what they wanted most in a tyres. One truck driver, at a small roadside dhaba, commented that a good tyre should be as tough & rugged as a wrestler - thus giving them their famous muscleman logo. Name the company.

MRF

Why did this Australian telecom service provider give its brand this name? The company's Web site explains: "We decided on the name—for many reasons. Not just because it's simple and easy to remember but also because it's a name, a number and a logo… ( the brand name) not only stands for the marriage of the services that the group has brought together but a commitment to become a truly distinctive and global brand." If the name still eludes you, think Australian cricket!
The Hutchison group brand was the sponsor of the Australian cricket team.The brand name, as the company quote says, stands for the “marriage of the three services that the Hutchison group has brought together — communication, information and entertainment.)

In 1884, a Bengali doctor set up a small mail order business, selling three cheap Ayurvedic medicines. Two of these were Juri Tap, for Fever, and Plaguin, for the Plague. The third brand is still one of the most popular brands owned by this company, which is one of India's largest manufacturers of Ayurvedic remedies. Name the brand and the company.

The brand was Pudin Hara, and the company was Dabur (from Doctor S.K.Burman, who was generally called Daktar Burman)

Which music company was founded by two brothers, Ramesh Taurani and Kumar Taurani, in the late 1970s when they were dealers in LPs for leading music companies?

Tips

This company started as a lumber mill in 1865 & gets its name from the river on whose bank the mill stood. Till some time back, rubber products & diapers formed a major chunk of its turnover. Now it is known for a completely different line of business. Name the company.

Nokia.

Why did Marcus Samuel choose 'Shell' as the business name, while setting up Shell Transport & Trading Company Ltd in 1897? )

In honour of his father who imported ornamental sea shells from the orient.

The most successful retail branded drug in history according to the Guinness Book of Records, it recently celebrated the 100th year of its existence. Name this drug.

Aspirin

The first of the great information brands, it was set up in 1850 and used carrier pigeons to forward stock market and commodity prices from Brussels to Germany. The company adopted the name of its founder. Name it-

Reuter

This famous company bought the consumer durables brand Braun (West Germany), which manufactured electric razors, in 1967 and later bought the Parker pen brand, in 1993. In 1996 it merged with Duracell. And recently bought by another MNC. Name it.

Gillette

Which successful US business was bought by Howard Schultz in 1987 from the original founders Gerald Baldwin, Gordon Bowker and Zev Siegl who set it up in 1971

Starbuck ( Starbucks Coffee, Tea and Spice, as it was first known, roasted its first coffee in 1971. The small coffeehouse in Seattle was the vision of three men -- Jerry , Zev and Gordon. In 1981, Schultz was a vice president at Hammarplast -- a Swedish maker of stylish kitchen equipment and housewares. Schultz later left Starbucks to open a string of specialty coffee stores in Seattle modeled after the typical Italian espresso bar. Schultz quickly raised $400,000 in seed capital and by the end of 1986 he had $1.25 million in equity (including backing by his former Starbucks partners). While Schultz’s stores took off, only a year later in 1987, Schultz bought the original Starbucks franchise.

The first brand introduced by this company was Vassar(named after the New England woman's college) , followed by Lotta and Sweet Sixteen Orange. Name the co.

Wrigleys Chewing Gum ( Wrigley’s Spearmint and Juicy Fruit followed in 1893).

In an all time classic advertisement, this product billed itself as The only school that encourages copying. Name the brand.

Xerox

This famous movie industry brand (and fictional character) was first created by author Ian Fleming, and later given prominence through a series of movies by producer Albert Brocolli. Name this brand/character.

Bond

What is the famous icon of MGM( Metro Goldwyn Mayer) which appears before all its movies, and what is it called?

Leo the Lion

Which famous camera brand derives its name from an ancient Greek mountain and abode of the Gods?

Olympus

Which company owns the famous international brand of sunglasses, Ray-Ban?

Luxottica, which had taken over this brand from Bausch & Lomb

Rapid Fire Round

Team 1
What is the Indian version of Barbie called? Monica.
What does BMG stand for in the music label BMG Crescendo? Bertelsmann Music Group
Steel solutions for a better world – ARCELOR
— Iron & Steel is more famously known as Posco pohang
Inspired Living – HAIER
Who has written the book "health and fitness"? Greg chapel
Who has written the book Emotional Intelligence? Daniel Goleman
Which functional detective wrote the Practical Handbook of Bee Culture after he retired? Sherlock Holmes
Who own 8 PM Whisky --radicokhaitan

Team 2
Info Edge owns jeevansaathi.com and 99acres.com. Which is the flagship site? Naukri.com
Which Biz personality is involved with Naveenmail, Hot Seasons and Instacall ? Sabir Bhatia.
Lux soap was launched in India in 1929.
It's Your Hollywood Hollywood Stock Exchange
Beyond Petroleum British Petroleum
This eight letter word is the new concept in the ad world specially targeted at the youth? Graffiti
Pearson is the owner of which leading international financial newspaper The Financial Times
Which was the first company to issue shares on any stock exchange? Dutch East India Company
Which famous Indian CEO started his corporate life by a brand called 'Bare' from Kolkata? Kishore Biyani

Team 3
What is Karamchand Appliances Private Ltd's most well known product/brand? All-Out Mosquito Repellent
The prancing horse is a symbol of Ferrari. Which brand used the symbol of a raging bull? Lambhorghini
Who own Kitchens of India’- ITC
Always low prices. Always. – WALMART
These centres provide end-to-end agricultural solutions to farmers, including technological innovations and farming know-how. Tata Kisan Sansar
New you can Use. – NDTV Profit
Author Of "Monk Who Sold His Ferrari" Robin S Sharma
Tata family of enterprises comprises how many companies 93
Which Indian brand claimed it could "mend everything but broken hearts"? Quickfix

Team 4
This company was the first to launch CDMA mobile services in India Tata Teleservices
"Father of Indian Software Industry” Mr. FC Kohli
If you are a 'Sheru,' you would be a registered member of...? sharekhan
365 days on a holiday (Goa)
It is the only Indian air charter company with a state-of-the-art hangar and an exclusive passenger lounge at the International Airport in Mumbai Taj Air
Who has been roped in as the brand ambassador for the entire range of LG home appliances? Abhishek Bachchan
Dr Martin Cooper a former GM for the systems division at Motorola, is considered the inventor of what portable cell phone
Born in Japan Entertaining The World – SANSUI
Which famous publication devised the big mac index? The economist


Team 5
What does M stand for in economist J. M. Keynes' name? Maynard
The Joy of Flying Jet Airways
The world's most refreshing airline. Swiss Air
Which was the India’s second domestic airline, Deccan Airways
Whose monthly electronic newsletter is the TP Times? Tom Peter
Titan Industries is world’s ______largest manufacturer brand of watches. Sixth
Taj Mahal Palace & Tower, Mumbai was started in which year? 1903
World's largest educational publisher -Pearson
HarperCollins book publishing company is owned by News Corporation

Team 6
In the late 1960s, Kim Woo Choong founded this company, and gave it a name that was a combination of the local words for 'big' and 'universe.' Daewoo
Fourth-largest bank in terms of turnover BNP Paribas
Punjab National Bank (PNB), established in 1895 in Lahore
Tata Airlines changes its name to Air India. In 1947
Spice Jet was earlier known as Royal Airways, a reincarnation of Modiluft.
Name the first vernacular newspaper in Bombay ( it was a Gujarati daily) Mumbai Samachar
In May, 1886, _____was invented by Dr John Pemberton, a pharmacist from Atlanta, Georgia Coca-Cola
Life is our Life's work – PFIZER
Is se sasta aur Achcha kahee nahee milenga - BIG BAZAAR

BiZ- DoM @ Vamnicom Round 1 Question

1. As a means of distinguishing itself from its rivals, what modern-day practice was started by Financial Times in 1893?
______________________________________________

2. What product is manufactured by Amara Raja industries Ltd and under what brand name is it sold.?

Amaron batteries

3. Which famous personality founded the first American insurance company Philadelphia Contributionship in the year 1752 who also played an imporatnt role in the Declaration of Independence (1776) and drafting the American Constitution (1787)?

Benjamin Franklin

4. Name the brand of Beer which got its name from the brewery which was founded on the Banks of the river Amstel?

Amstel beer

5. Which corporate wife manages the Harkishan Das Hospital at Mumbai, which their family acquired a few years ago?

Nita Ambani

6. What was Sunil Bharti Mittal’s first business?

Selling cycle parts

7. Mr. Nimesh Kampani, who played an important role in the division of the Reliance group, is associated with which company?

JM Morgan Stanley

8. HR (human resources) software, ‘Adrenalin’ is owned by which company?

Polaris

9. One of the following woman executives is not associated with ICIC Bank, Identify her.

HA Daruwala

10. Which of the following companies does not have equity stake in the light commercial vehicles manufacturer Swaraj Mazda?

Isuzu

11. Which company has acquired mobile handset business of Germany-based Siemens?
BenQ

12. The beginnings of this company can be traced back to 1895. The company was then called J.W. Foster and Sons . It rose to fame after the 1924 Olympics and the film Chariots of Fire. Name it.

Reebok.

13. HLL’s Close Up is the first Indian brand to advertise in which US portal ?

MSN

14. The most widely understood term in the world is Okay. Which is next in the list?

Coca Cola

15. 334, Thambu Chetty Street, Chennai. Which company are we talking about?

MRF

16. One of the oldest German industrial establishments, it made the first pencils as early as 1761. Name this famous stationery brand?

Faber Castle

17. Which company owns the rights for the song “Happy Birthday to You”?

Warner Chappel Music

18. Which famous Indian's ashes lay in the main branch of the State Bank of India in Cuttack, from 1950 to 1997?

Mahatma Gandhi

19. Automobile giant Toyota has announced to build a small cars factory in India in association with which company?

Daihatsu

20. Who among the following has quit as president of Coca Cola India?

Sanjay Gupta

21. Intelenet Global Services is the business process outsourcing venture of which bank?

HDFC

22. Two mega confectionery brands -Maha Lacto and Eclairs – are owned by which company? Nutrine

23. To which fashion house did the minister Maneka Gandhi address her remark, "The skin of the python is no less precious to the snake than fur is to the fox"?

CALVIN KLEIN

24. Which Indian utility vehicle is named after a Spanish dance and the lively music that accompanies it?

Bolero from Mahindra & Mahindra


25. What do you call a web site that hasn't been updated for a long period?

Cobweb site

26. (***) In 1952, inspired by the workings of the ball-point pen, which form of fashion accessory was introduced into the market?

[Ans: Roll-on deoderant sticks]

27. (***)501, 505, 529, 550, 559 & 560. Just numbers? These are a few of this company's model numbers for their products. 2 mules could not pull them apart.

Levi Strauss.

28. (***)This businessman moved from New York to San Francisco during the gold rush, not to pan for gold but to sell supplies to miners. In the ensuing years, he made his riveted 'waist overalls' famous. Who was he?

Levi Strauss.

29. (***)What was coined by Deepak Mohoni (B. Tech. IIT Kanpur, MBA - IIM Calcutta), rated as India's foremost market strategist by many investors, around 1990 while writing market analysis columns in the Economic Times and Business World . This word gained popularity within few years . And today it appears in every paper
Sensex

30. (***)This firm as we know it today is the result of a series of mergers of ancestor organizations. The oldest originating company was founded in 1849 in England as Harding & Pullein. Identify this firm

Ernst and Young