Myntra ropes in Ranveer Singh as brand ambassador for Roadster

E-commerce major Myntra.Com has roped in Bollywood actor Ranveer Singh to endorse its jeans brand 'Roadster'.

The Hilda Stories for Herman Miller

Damien Florébert Cuypers has animated a series of shorts for furniture brand Herman Miller, in which 80-year-old Hilda Longinotti reflects on her 21-year tenure at design director George Nelson's New York studio.

Nelson was design director at Herman Miller from 1947 until 1972 and worked with Ray and Charles Eames, Harry Bertoia and Richard Schultz on some of the brand's most iconic designs. His studio also produced exhibition graphics and catalogues for the company.

Color, Value, and Evolution of Logos

Facebook Acquires A Fitness-Tracking App.

Facebook Inc. has acquired mobile-fitness application Moves, as the social network jumps into the increasingly popular fitness-tracking market. Moves, which is operated by Finnish company ProtoGeo Oy, makes an app that works on Apple Inc. iOS devices and those that run on Google Inc.’s Android mobile operating system. The app lets people gather data from a smartphone’s accelerometer to determine whether a user is walking, running or doing other physical activities.
With the Moves app, Facebook can enter the market without developing its own wearable computing hardware. The app uses a smartphone's built-in sensors to track a person's physical activity, recognizing movements such as walking, cycling and running.

Corporate Acquisitions of Startups: Why Do They Fail?

by steveblank

The Innovation PortfolioMost large companies manage three types of innovation: process innovation (making existing products incrementally better), continuous innovation (building on the strength of the company’s current business model but creating new elements) anddisruptive innovation (creating products or services that did not exist before.)

Companies manage these three types of innovation with an innovation portfolio – theybuild innovation internally, they buy it or they partner with resources outside their company.

Five Types of Innovation to Buy
If they decide to buy, large companies can:

1. license/acquire intellectual property
2. acquire startups for their teams (and discard the product)
3. buy out another company’s product line for the product
4. acquire a company for the product and its installed base of users
5. buy out an entire company for its revenue and profits.

Silicon Valley – a Corporate Innovation Candy StoreCorporate business development and strategic partner executives are flocking to Silicon Valley to find these five types of innovation. In response, venture capital firms like Sequoia and Andreessen/Horowitz are hiring new partners just to work with their portfolio companies and match them to corporations. They are actively organizing annual and quarterly activities to bring the portfolio and Fortune 500 decision makers together–  in both large events and one-on-one visits. The goal is to get a corporate investment or an outright acquisition of the startup.

Read more at: http://steveblank.com/2014/04/23/corporate-acquisitions-of-startups-why-do-they-fail/?utm_source=Foundora&utm_medium=Email&utm_campaign=Issue-308