Brand Ambassador : Pilot Pen : Deepika Padukone

Luxor Writing Instruments has roped in Bollywood actor Deepika Padukone as brand ambassador for its pen brand - Pilot. 

The Pilot corporation is a Japan based company since 1918, known for its product range of fountain, ballpoint, rollerball and gel ink pens. Luxor collaborated with Pilot in 1982. 

Trivia:-

- Amitabh Bachchan and Genelia D'Souza also endorse a Luxor product, Parker Pens.

- Brands that Deepika endorses inclue Levis, Nescafe, Neutrogena, Fiama, Kingfisher Airlines, Sony Cybershot camera and Tissot Watches. 

Brand Ambassador : Lenovo : Ranbir Kapoor

Lenovo has appointed Ranbir Kapoor as its ambassador, in line with the brand’s focus on Indian youth.

Star News to ABP News

Starting from today means 1 June 2012, Star News, Star Ananda and Star Majha will become ABP News, ABP Ananda and ABP Majha, respectively. All these, until recently, were operated as a joint-venture between Newscorp's Star Group and the Indian media group Ananda Bazaar Patrika (ABP). When Newscorp  chose to exit the venture, which also included the Bengali news channel Star Ananda and the Marathi Star Majha, leaving ABP as the sole owner.

With the result, the channels are about to get new names, replacing the "Star" prefix with ABP. Star News becomes ABP News, Star Ananda becomes ABP Ananda and Star Majha becomes ABP Majha. 

Media Content & Communication Services (MCCS), the joint venture between ABP (Anandabazar Patrika) and STAR India formed in 2003.

Rebranding Campaign - “Everything is the same except the name”.

AQAD - 491

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Kraft Foods to be renamed as Mondelez International

Coined by two of Kraft’s employees, had arrived at the notion of a name connoting “delicious world.” , the name is meant to evoke the global ambitions of the new snack business.