Tata Tea has announced its foray into the cold drink market with the launch of TiON, a cold beverage. TiON is available in three flavours-Mango Rush, Peach Punch and Apple Buzz will target the youth.
From BizDom Blog
Aliva from PepsiCo stable..........
Frito-Lay India, the food division of PepsiCo India, has launched a new brand, Aliva, developed especially for the Indian consumer. After Kurkure, Aliva marks Frito-Lay India’s creation of a new baked savoury cracker category – borrowing ingredients and textures from biscuits and flavourful experiences from namkeens.
Aliva is a step in the company’s journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers’ needs.
Aliva is a step in the company’s journey of portfolio transformation towards providing healthier and tasty snacking options in line with the local consumers’ needs.
India's Biggest Biz quiz....
If you thought, we have seen enough of BAD quiz masters, here it is a Man to break all records. Be ready to be K..KKK..KKKuiZ..ed by none other than Mr. King Khan.
Perfect match must say, after all, who in this world would have love to have taken the services of Mr. 5vi FAIL....ONLY an Institute which say THINK beyond the IIM's...
Indian Institute of Planning and Management (IIPM) has roped in actor Shah Rukh Khan to host the management institute's annual business and marketing quiz for three years.
Perfect match must say, after all, who in this world would have love to have taken the services of Mr. 5vi FAIL....ONLY an Institute which say THINK beyond the IIM's...
Bing not just a search engine
Microsoft has broken its launch campaign for Bing. Conceptualised by JWT, the campaign aims to position Bing not just as a search engine but as a 'results engine', a solution for overload of digital information.
The origin of Love, Duck and Nil
The term ‘love’, meaning 0, in tennis is derived from the French ‘l’oeuf’, meaning ‘the egg’ – an egg looking not unlike a 0. The same thinking gave rise to the use of ‘duck’ in cricket for a batsman’s score of 0. Scratch is the golfing term for 0, as in ‘scratch out’, meaning to erase. A ‘scratch golfer’ plays off a 0 handicap. Nil is a term that is rarely used outside the field of sport (one exception being the medical phrase ‘nil by mouth’, meaning ‘not to be swallowed’). Nil is a simple abbreviation of ‘nihil’, the Latin word for nothing.
From origin of Maruti to the existence of Durga Bhabhi
I was invited to meet Mr. Arvind Srivastava (owner of Lucknow based MBA-Preparation-Coaching -ICC) with whom I had worked in the past, and was greeted by another acquaint, Gurjeet Sir ( ICC's maths and reasoning faculty). It was a very exciting meet, which ended up in throwing some trivia’s , little-bit of India TV or Aaj-Tak type news (like Rahul Baba’s would-be is Jatin Prasad’s sister) and lots of just-concluded-IPL’s( which was won by UPA) debating content.
Now, the two most amazing fact which I had not known before this meet was the origin of Maruti and existence of Durga Bhabhi in my own city.
You don’t know who Maruti Mohan was...?
Like a typical UP wala all three of us started our debate on the outcome of just concluded political league, in between to that discussion here come an interesting trivia for all of you ..
Me: I was so happy that Junta in Lucknow taught Akhilesh Das a lesson that no one can win election using only money-power
Gurjeet Sir: what more interesting is that Lucknow has shown it twice, first it was V. R. Mohan now its Das. (I posted a qts on Mr. Mohan in the BiZdom 3*3 no 26, he is/was the owner of Mohan Mekin)
Arvind Sir: ok both of you tell me about another thing which is often seen by us and is very much part of V R Mohan.
After a silence of few seconds and our lack of knowledge, came the word ‘Maruti’
Gurjeet Sir: Ohh I was thinking that
Totally confused or rather in another world I asked them the logic, which was quite surprisingly responded by Gurjeet sir “ aare tu Maruti Mohan ko nahi janta...aare Sanjay Gandhi ki girl friend thi..V R mohan ki beti..jis ke naam pe Maruti company is named”
Now it was my turn to surprise and hence responded ...never heard of this story..so here come the golden word
Gurjeet Sir: this ‘Fact’ was never shown light, after another amazing event, when the PM son was forced to marry a girl and even his mother was not part of it and infact bridegroom himself was not part of it as the marriage took place on gun-point.
Given the conviction of both of them and their knowledge on political circle, I am now happy forced to accept this story as a fact..
Below is the little prove of what I am saying ..[text is taken from a book called Committees and Commissions in India [...]: A-D. 1977]
You don’t know Durga Bhabhi also....
I didn’t felt bad on my lack of knowledge on Maruti Mohan, but on the account of Durga Bhabhi, it was a humiliation.
Anyway to cut the story short, Durga Bhabhi had spend most of his post-independence life in Lucknow and she was the founder-principal of Lucknow Montessory School . In the movie Rang de Basanti, Soha Ali Khan is shown in her role.
Now, the two most amazing fact which I had not known before this meet was the origin of Maruti and existence of Durga Bhabhi in my own city.
You don’t know who Maruti Mohan was...?
Like a typical UP wala all three of us started our debate on the outcome of just concluded political league, in between to that discussion here come an interesting trivia for all of you ..
Me: I was so happy that Junta in Lucknow taught Akhilesh Das a lesson that no one can win election using only money-power
Gurjeet Sir: what more interesting is that Lucknow has shown it twice, first it was V. R. Mohan now its Das. (I posted a qts on Mr. Mohan in the BiZdom 3*3 no 26, he is/was the owner of Mohan Mekin)
Arvind Sir: ok both of you tell me about another thing which is often seen by us and is very much part of V R Mohan.
After a silence of few seconds and our lack of knowledge, came the word ‘Maruti’
Gurjeet Sir: Ohh I was thinking that
Totally confused or rather in another world I asked them the logic, which was quite surprisingly responded by Gurjeet sir “ aare tu Maruti Mohan ko nahi janta...aare Sanjay Gandhi ki girl friend thi..V R mohan ki beti..jis ke naam pe Maruti company is named”
Now it was my turn to surprise and hence responded ...never heard of this story..so here come the golden word
Gurjeet Sir: this ‘Fact’ was never shown light, after another amazing event, when the PM son was forced to marry a girl and even his mother was not part of it and infact bridegroom himself was not part of it as the marriage took place on gun-point.
Given the conviction of both of them and their knowledge on political circle, I am now happy forced to accept this story as a fact..
Below is the little prove of what I am saying ..[text is taken from a book called Committees and Commissions in India [...]: A-D. 1977]
You don’t know Durga Bhabhi also....
I didn’t felt bad on my lack of knowledge on Maruti Mohan, but on the account of Durga Bhabhi, it was a humiliation.
Anyway to cut the story short, Durga Bhabhi had spend most of his post-independence life in Lucknow and she was the founder-principal of Lucknow Montessory School . In the movie Rang de Basanti, Soha Ali Khan is shown in her role.
Married to Bhagwati Charan Vohra, another freedom fighter, Durga Bhabhi was a simple housewife living in Lucknow till her husband’s death. Vohra, closely associated with Hindustan Socialist Republican Association as well as Bhagat Singh, Sukhdev and Rajguru, died in an explosion while conducting bomb trials. It was then Durga Bhabhi took over. Her house became a meeting point for freedom fighters with Durga Bhabhi taking part extensively in the discussions.
But her most famous contribution was when she pretended to be Bhagat Singh’s wife and together, they managed to flee from the first-class compartment of a train, after Bhagat Singh shot Saunders, a British official.
After independence, Durga Bhabhi opened Lucknow Montessory School for poor children in Purana Qila area. She died at the age of 92 in 1999, and was survived by her son Shachichandra Vohra.
Intern Auction
What an idea sir ji, for an institute, 'Intern Sale to highest bidder!'.
The new crop of 40 summer interns at Crispin Porter & Bogusky are for sale on ebay. Usually interns get minimum wage, but this crew will be topped up by the highest bidder.
The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.
PS: Crispin Porter + Bogusky is a full-service advertising agency.
The new crop of 40 summer interns at Crispin Porter & Bogusky are for sale on ebay. Usually interns get minimum wage, but this crew will be topped up by the highest bidder.
The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.
PS: Crispin Porter + Bogusky is a full-service advertising agency.
Past, Present and Future of Media
Here is a span spot or a chart that gives an insight for evolution of various medium of media in the past two centuries.
1800 - The face to face period
In the 1800, the only way you could really interact with other people was to go out and meet them. It was all about face-to-face communication. If you wanted to sell a product, you would go to the local marketplace, where you would setup a stand. But this also meant that the only way for you to get information - or to give information back - was to be at the right place at the right time. You didn't really know what happened in another part of the city, nor could you sell your products to people in another place.
1900 - Read all about it!
By the year 1900, the newspapers and magazine had revolutionized how we communicated. Now we could get news from places we have never been. We could communicate our ideas to people we had never seen. And we could sell our products to people far away.
You still had to go out to talk other people, but you could stay on top of things, without leaving the city. It was amazing. It was the first real revolution of information. The world was opening up to everyone.
Read the full report
Wolfram Alpha
The next generation of search engines and potential Google Killer????, goes live. Wolfram Alpha reads your question in natural language, scans its own databases, and gives you the answer. Wanna know who shot Kennedy? No more poring through Wikipedia looking for hints. Wolfram Alpha will probably complement, rather than challenge, Google. Well the two sites offer two distinct services: Wolfram Alpha looks like it can't be beat when it comes to pulling up raw data and presenting it in a graceful, useable form, and Google is great for, well, everything else. Wolfram Alpha's focus on statistics and cold, hard data will make it more of a threat to Wikipedia more.
Air New Zealand staff have nothing to hide
To convey their message that they have nothing to hide from its customer ( esp about the pricing), Air New Zealand has run this ad campaign
Another video, showing the making of this campaign
Another video, showing the making of this campaign
Subscribe to:
Posts
(
Atom
)
Posts
