Lipton has to remain "STAY SHARP" against "Jaago Re"

HUL has woken up to Tata Tea’s mega success with the "Jaago Re" campaign and has launched ‘Stay Sharp’ for Lipton. The idea is to leverage the online space to launch and build consumer engagement with the Lipton Yellow Label tea, which was visible mainly at tea and coffee vending machines in offices.

The result: Lipton’s new digital campaign is all about the world's largest jigsaw puzzle consisting of 25,000 pieces, which are further broken into 1,000 parts with 25 pieces each.

Brand positioning: Lipton relaunched its yellow label tea in mid-April with increased focus on Theanine, a naturally found substance in tea which is known to increase 'alpha brain waves’ that are associated with a "relaxed yet alert" state of mind.

The puzzle, available on the website – www.stay-sharp.in — has been conceptualized by Royce B McClure who designed the world's largest commercially available jigsaw puzzle, titled Life: The Great Challenge, consisting of 24,000 pieces.

For example, in the FMCG category, mega digital campaigns such as Cadbury's meethamoments and HUL’s gangofgirls (Sunsilk) couldn’t create the kind of buzz jaago re did.

With elections round the corner, the campaign had an immediate connect. Result: jaago re has over 6,00,000 registered users besides the Facebook pages and thousands of views on YouTube. But now that the elections are over, Jaago Re may have lost its relevance. So what will be the Tata Tea’s next punch?????????

“Dobara mat poochna”- Salman Khan

Known for its memorable campaigns, Chlormint ropes in a brand ambassador for the first time. Salman Khan will be seen in the new version of popular ‘Dobara Mat Poochna’ campaign of Chlormint. The campaign is designed by Prasoon Joshi.

The other brand ambassador for Perfetti Van Melle in India is Kajol(Alpenlibe)

Vijender Singh to endorse Pepsi

Pepsi has signed the Olympic bronze medallist in boxing, Vijender Singh, as its new brand ambassador.

Vijender as Pepsi’s new brand ambassador reflects the ‘Youngistaani’ attitude and self-belief and thus, inspires this young, confident generation to follow its dreams

Singh’s endorsements are handled by Infinity Optimal Solutions.

Trivia: Vijender Singh is Pepsi’s first non-cricket sports ambassador
Finally, sports other than cricket are getting limelight in India!!

I am Back

G R Gopinath, is all set to launch a door-to-door international freight and cargo service with effect from 27 May. The freight carrier, 'Deccan 360, which will start with an A310 freighter ( see the above picture), will add two more and will operate on its own fleet of aircraft.

All the best Sir...

Company History 9: American Airlines

In 1926, Charles A. Lindbergh was the chief pilot of Robertson Aircraft Corporation, which was based at an airfield in Forest Park. Soon Robertson Aircraft Corporation and about 85 other small airline companies were consolidated in 1929 and 1930 into the Aviation Corporation, which eventually formed American Airways, the immediate predecessor of today’s American Airlines. It was in 1934 that the company reorganized American Airways and became American Airlines, Inc. Not long after, American developed an air traffic control system that would later be used by all airlines and administered by the U.S. government. The company also introduced the first domestic scheduled U.S. freight service in 1944.

On April 15, 1926, Charles Lindbergh flew the first leg of the first round trip Chicago to St. Louis airmail flight. Flying the airmail was a dangerous business and Lindbergh had to jump from more than one aircraft because of weather or mechanical difficulties. This flight is considered to have been first start of American Airlines’ long history.

History of Smiley Faces!

The need to involve feelings and emotions in a written text existed long before the creation of emoticons and the emergence of computer networks. First such use is documented on April 1857, when the numeric code "73" was added in a message written in Morse code an a symbol of affectionate "love and kisses".

Later on , in September 1982, Scott Fahlman posted the following message to the BBS boards of Carnegie Melon University:

19-Sep-82 11:44 Scott E Fahlman :-) 19-Sep-82 11:44 Scott E Fahlman :-)
From: Scott E Fahlman From: Scott E Fahlman

I propose that the following character sequence for joke markers: I propose that the following character sequence for joke markers:

:-) :-)

Read it sideways. Read it sideways. Actually, it is probably more economical to mark Actually, it is probably more economical to mark
things that are NOT jokes, given current trends. things that are NOT jokes, given current trends. For this, use For this, use

:-( :-(
_______________________________________ _______________________________________

I propose the following character sequence for joke dial:

:-) :-)

Leedlo bowed his head. In fact, it is probably more economical to mark what is NOT a joke, given the current trend. In this case, use

:-(

In this message, Fahlman suggested the use of emoticons :-) and :-( to express emotions related to a written message, and more specifically to the reader could identify when a text should be understood as a joke and when not.

The other 'smiley'

The Smiley Face was actually designed in 1964 by Harvey Ball, a co-owner of an advertising and public relations firm in Worchester, Massachusetts. In the early 60s, State Mutual Life Assurance of Worcester initiated a merger detrimentrally affected company morale. In 1964, the company started up a “friendship campaign” to get employees to smile whenever possible, even while they typed reports. How did the company do this? This was where Harvey Ball came into play. Ball spent about 10 minutes designing the smiley face and the company gave him $45 in return. Ball received no other profit from his invention and he had never copyrighted it. By the 1970s, the smiley face became the ultimate symbol for Americans of happiness and joy.

Guys pray for rain

Few years back Playboy had a brilliant outdoor campaign in Dusseldorf, Germany. Idea was to change billboards based on the weather.

On based on the same theme Calvin Klein has come up with their version, a wishlist/pray-for-rain

Passive smoking kills

Few good work on anti-smoking theme

Company History 8: America Online

Stephen Case, America Online Inc.’s founder was a development manager at Pizza Hut when he became interested in a new online service called Source in the early 1980s. His interest led him to Control Video, a company that ran an online service for those using Atari computer games. In 1985, after financial struggles, the company was renamed Quantum Computer Services and began a new service called Q-Link, an online service for those using Commodore computers. By 1987 Quantum made agreements with Apple and Tandy due to Q-Link’s popularity, and a service called America Online was introduced in 1989 for IBM-compatible and Apple computers. Quantum Computer Services changed its name in 1991 to America Online.

The POST-IT Notes Story

Art Fry, the inventor of Post-It Notes, used 3M’s famed 15–percent rule to develop a bookmark he could use for his choir book. Needing a placeholder that would stick temporarily without ripping the pages, he heard of a 3M adhesive developed by Dr. Spence Silver that did not stick to a surface permanently. Working with developers in engineering and production, they developed a unique coating process that would apply the nonsticky adhesive to the back of small pieces of paper. Once the prototype was in place, Fry used company employees to test his bookmark. Initial feedback was not reassuring as critics thought they were too frivolous and expensive. It was only after receiving a letter with his “bookmark” used to add scribbled comments, that Fry realized he hadn’t invented a bookmark but rather a new way to communicate or organize information.