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D Peppers Pepsin Bitters

D Peppers Pepsin Bitters' is suppose to be the-secret-formula for Dr. Pepper, recently made public by Bill Waters.
He bought it for $200, suspecting he could resell it for five times that. Turns out, his inkling about the book's value was more spot on than he knew. The Tulsa, Okla., man eventually discovered the book came from the Waco, Texas, drugstore where Dr Pepper was invented and includes a recipe titled "D Peppers Pepsin Bitters."


However, the maker of the soft drink says it's not the secret formula, but that hasn't stopped the book from generating interest at an upcoming auction.

GREEN REVOLUTION OF SOFTWARE INDUSTRY

Open–Source movement/ free software movement began in 1983 when Richard Stallman announced the GNU. Idea was to start a freedom of movement for users of computers replacing software with restrictive licensing terms for free software.
These days this is referred as the green revolution of the IT sector, the earlier green revolution of the agricultural sector, brought about by scientists of Mexico, was due to the innovation of the HYV seeds, ones that have disease-resistance, high productivity and other desirable properties. Now compare and contrast this with the innovative idea of the open source software that gave way to the sowing of the creative ideas and capitalising on them by the real nerds, the hackers, whom the media has insinuated in the notorious image of the computer criminals!!


Now, this faction of innuendo-proof(disease-resistant) and high yielding software developers(geeks) syndicated to form the most popular enterprises of today Mozilla, Ubuntu, Paypal etc.; with some leading firms like Google, Sun etc. following the suite, thanks :) to their visionary leaders. But the true success does not only lie only in creation, that these people have been doing since ages, rather in acceptance of it. So users Thanks to U 2!! And today with Google becoming the leading software firm :D, the time has proved that this world is ready to accept the freedom of Business in real sense; it is no longer allowing any one "gate" to control this world of geeks and tie their creative skills into chains in the name of commercialization.

Hey! now please don't think this to be a drastic upturn of events suddenly, as if some outbreak of a fountain head in a day or so; this is what is referred to as the RISE OF NATIONS... This is the long cherished philosophy of collegial model of organization; and gradually, people came to terms with it.

The real individuals, who had since time immemorial been burned, poisoned, isolated by the so-called social humans. You remember Galileo, Copernicus, Socrates and many others how they were suppressed by the catholics!! :( But these hard core people, unperturbed of the charges like egotists blah-blah..., with the real motive of selflessly serving the society, did everything save yield!! And now their seeds, their hard-work, their vision, their perseverance is bearing fruits. We should be proud that we have come a long way up in the civilizational hierarchy that we can accept the purest form of business and individual. The world is undergoing another renaissance.
So, CHEERS FRIENDS!!!

Heineken - Walk in Fridge

Few month back, Heineken launched, what we called a superb advertisement (funny too): What women want and what men want?. Now their competitor (Bavaria) has responded in a very fun way, in their ad the men go wild in the walk-in fridge, the Bavaria guy goes and closes the door to lock them in, gets a Bavaria and then its time to spend with all the ladies.
Now here goes the counter-attack of Heineken...

The Man Time Forgot

TIME's first issue appeared on March 2, 1923 and was founded by Briton Hadden and Henry Luce, but after Hadden's death in 1929, Luce became the owner of the magazine and is considered one of the most important man in history of the media of the twentieth century. However many felt that TIME, almost forgot Hadden, so here is an interesting book on this topic. After all it wasn’t until after Luce’s death, in 1967, that Hadden’s name was restored to its place at the top of Time’s masthead.

It was Hadden, Time’s creative genius and editor, who would shape the style in which Americans think about and tell the news. In doing so, he set the foundation for the newspaper and magazine chains, radio and television networks, cable stations and Internet sites that have come to occupy a prominent place in the national culture.
Hadden told the news just as he viewed it—as a grand and comic epic spectacle. He hooked readers on the news and sold them on its importance by flavoring the facts with color and detail, and by painting vivid portraits of the people who made headlines. Offended by Luce’s desire for power, Hadden had been further depressed by a string of romantic failures. In his final few years, he had turned to the bottle, driven drunk through town, picked fights in speakeasies, and spent nights in jail.
Hadden had once said of their strange friendship. “No matter how hard I run, Luce is
always there.” Now Luce was at Hadden’s deathbed, ready to slog out the final grueling lap of their rivalry.
For several months Luce had been developing a plan to publish the company’s second major product—a business magazine to be called Fortune. Hadden was opposed. Believing the business world to be vapid and morally bankrupt, he had devoted the last few years to lampooning businessmen in print, even when they happened to be Time’s own advertisers. Luce was adamant. He kept coming to Hadden’s bedside, discussing draft articles and mock-ups. Hadden, true to form, had been drawn into a series of lengthy arguments. Day after day, Hadden and Luce had yelled at each other—so loudly that Hadden’s nurse could hear them from behind the closed door.
Hadden, left, and Luce, center, in 1925.

Is Aam Adami ka haat inspired from this temple?

People in Emur Bhagavathy (Hemambika) temple in Palakkad district believe that former Prime Minister Indira Gandhi was inspired by the deity of the temple. Its said that once late Prime Minister Indira Gandhi visited this temple. Then got impressed she took hand as the symbol for the Congress party in the next general election. This unique temple is believed to be the only one in the country where the idols are only Devi's 'hands' and the temple is also known as "Kaipathi" (hand) temple.

brand Equity Mumbai 09

A Big thanks to Joy Dhar for the questions


Brand Equity Quiz-Mumbai, 25th april,2009Questions for the prelim round.
1. Mr. Foster owner of Crompton & Greaves was the first in India to own _______
2. Walter cronkite role in CBS evening News program in America was the first in stating a new kind of concept in television Programs.
3. The classical Hippocratic oath taken by the doctors bars ________ and abortion.
4. Karmail ‘The most tourist friendly railway station of india’ is in which State.
5. Like Dharavi in Mumbai, old yorkvile(not sure) in New York ,Favels is in___________ .
6. Peter Drucker once said, basically any companies has only two functions to do Marketing & ___________.
7. Which city’s name is there in Haldiram’s logo.
8. In 1940’s Radio quiz in CBS a specific answers by participant started a new type of show, Where participant answers the question.
9. Grey Goose was tailor-made for the American market in 1997 as the brainchild ofSidney Frank ,is popularly known brand of _________ .
10. Copyright of which Indian author ended in 1st January, 2009.
11. In nailthethief.com site prize is given to through a thousand eggs on who’s face.
12. Dupont started collecting a specific kind of feedback system in organisation which later adopted by many others.
13. Syla Petit 1 st women pilot of India is the sister of which famous personality.
14. Some question related to Devil’s Advocate.15. Corrections Corporation of America manages ________ .
16 anna in British was equals one_______ .
17. What is their between the Wal and mart word in the logo of Walmart.Pictures
18. Pic of niranjan Hiranandani.
19. "Sorry no Peanuts" ad poster of Vadilal.
20. Logo of Deccan Chargers.

Prehistory of Michelin


The present Michelin Company dates back to 1829 when Édouard Daubrée marries a Scott, Elizabeth Pugh Barker niece of the scientist Charles Macintosh, who discovered the solubility of rubber in benzene.
The Daubrées family had created their fortune in trade – notably the sugar trade, which collapsed during the Napoleonic Wars with the crippling blockade against French shipping. He was soon joined by Aristide Barbier, a distant cousin and also a close friend.
Whatever else she brought to the marriage as dowry, Elizabeth Daubrée apparently was the niece – at any rate she had grown up in the shadow – of Charles Macintosh, the Scot who made rubber work for him at a time (1823) when inventors and entrepreneurs were looking for ways to manipulate the strange substance, and then to find practical uses for it. A little later, the miraculous process known as vulcanization – essentially the application of heat and sulphur to transform crude rubber into something at once stronger and more pliable – created an industry.
A decade and a half before this process was tried and proved successful, Macintosh had begun to strip off slices of crude rubber – hardened latex – to dissolve it in low-boiling naphtha, encasing it between layers of fabric to produce waterproof clothing material. By 1824 he was running a company bearing his name to make and sell his patented rainwear. Still later, his genial creation would be known universally as the ‘mackintosh’.

It was a rough moment in the Industrial Revolution. There was a race to be the first to file a patent, another race to be the first to exploit new and potentially profitable manufacturing processes. In 1839 Charles Goodyear first stumbled upon the vulcanization process that was to make all the difference, yet he had not had the business sense to nail down his patent in time. He even thought he could keep the discovery to himself while he negotiated its sale, letting samples get out of his hands, at which point a clever Englishman, Thomas Hancock, unravelled his secret by sniffing out the sulphur in it – and filed his own patent for vulcanization a year ahead of Goodyear’s (in 1843, to be precise). Goodyear fought back, threatening legal action if Europeans violated his rights. French rubber-makers who ignored Goodyear’s moral priority were taken to court, their defence led by none other than Aristide Barbier – armed with his legal background – and they won – in France at least; the year was 1854.

The original Barbier–Daubrée combination worked like a charm until the end, but the end always comes. They even died in harmony – Aristide Barbier in 1863 and Edouard Daubrée just a year later, having ensured the succession as best they could – given that Daubrée left two sons and widower Barbier two daughters. Of the Daubrée sons the elder, Ernest, already 34 years old at his father’s death, seemed to give the better guarantee that he could handle the succession. But now there was – or could be – a male pretender on the Barbier side. During the early years of the Clermont-Ferrand adventure Aristide’s daughters Emilie and Adèle had lived in Paris, raised by the sister of their long-departed mother. The story goes that when they were of the age to marry, the daughters had access to the best drawing rooms. But it was in Clermont-Ferrand that Aristide eventually found a man for Emilie, who by then was 24 years old. The prospective husband, a recent widower, son of a property lawyer, was himself a lawyer. And it was still further away from Paris – in Luz, a spa in the Pyrenees frequented by Aristide Barbier in his late and prosperous years – that his second daughter Adèle (then a ripe 21) was first seen in the company of a gentleman named Jules Michelin (a dozen years her senior).


Text taken from ( The Michelin Men - Driving an Empire, by I.B. Tauris)

Terminator-style-Beckham-campaign for Motorola

In his latest( and may be last) campaign for Motorola, Beckham is inspired by Arnold for a campaign, to launch the new Aura phone.

One of the features of this phone is its circular display, the first of its kind, which provides 16 million colors at 300dpi in a lens of 62-carat sapphire, one of the most resistant materials.

Interestingly AR Rahman has been signed for Rupees. 28 crore as the David Beckham replacement.

Is Breast Feeding giving you Sleepless Nights

Saw above line as the title of an ad, which further says: "...for working mothers breast feeding is a big challenge....even more challenging is to wake up repeatedly during the night....here is a modern science's reply to modern life style's challenge"

and It Breast Pumps, and what more it is available on rent also, so don't buy it just rent it...


In case anyone is interested visit this

Mr. Twitchiker

Now here is a freelance writer, whose twitter id is twitchiker, in an attempt to create an unique record. He want to go for a world trip relying only on his Twitter friends

His self-imposed golden rule was that he could only accept offers of travel and accommodation from people who use Twitter, a micro-blogging service that allows people to "tweet" what they're up to (or what they're thinking about) in 140 characters or less.

Smith was also banned from making any travel plans more than three days in advance and has to leave each location within 48 hours of arriving.
 
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