TATA Crucible Prelims @ Pune

Here is a look to thePrelims TC @ Pune.
Contributed by:- Rahul (He missed me in TC & i missed TC)

1. This maker of Nutrela, recently launched the drink named – “N’Rich”?

2. Identify this in India?

3. This brand of Vodka from the stable of Radico Khiatan group is endorsed by Hritik Roshan?
4. After over 100 years the Gherkins would be replaced by what in the logo of Heinz Ket-up?
(Hint: Think basic……Ketchup……..)

5. Samsonite's ad.

6. Name the grammy award winner rapper owns the rights of Bad Boy records, a clothing line & restaurants?
7. Adam Cohen’s book – “The Perfect Store” is a story of which internet enterprise?
Many thought it as Amazon but ………………….
8. Baba Kalyani's pic.

9. This company has recently launched world’s first matrimonial channel ….name it?
10. This world famous Ice-cream Chain Company celebrates “Free cone day” each year name it?
11. JAY engineering works ltd. manufactures which famous Fan brand?
12. In 1982 what was created by Mitch kapor & Jonathan Sachs for IBM PC’s?
13. “Fem” brand is owned by which Indian business group?
14. Identify this Battery manufacturer? (Print Ad)
15. Mahachocco is the brand endorsed by which Indian cricketer?
16. This company owns the kiosk by name “Devils workshop” and plans to retail its tea under the brand “Bollywood Chai”….Name it? (Think of your summer vacations………..beverage)
17. Identify the group (A lady holding a child) ? (Hint: If u r in Poona then u must know it……..)
18. India’s first 3D action PC game is based on which super hit bollywood movie?
19. Clip of an Ad for Colgate
20. Clip of an ad for Fair & Lovely

Company History 7: BMW- Ultimate Driving Machine

It was founded by Karl Friedrich Rapp and Gustav Otto after the merger of two manufacturers of airplane engines in the city of Munich: a Rapp-Motorenwerke and Gustav Otto Flugmaschinfabrik. The Rapp-engine works themselves began in 1913 at Munich, started to build aircraft engines for Austria in anticipation of World War I. Rapp-Motorenwerke's top customer was Franz Josef Popp, general inspector of Emperor Franz Josef's army. Popp hired Max Friz, an aircraft engine designer from Austro-Daimler; together in Munich they established Bayerische Motoren Werke based on the engineering ideas of Rapp.
The First World War brought rapid growth to the company, which soon built large facilities to the east of the former airfield of Oberwiesenfeld in Munich. Until 1918, supplied engines for military aircraft. However the twist in the tale came in with the Treaty of Versailles, signed after the World War I, when Germany was banned to manufacture aircraft engines for five years. BMW then began to provide four-cylinder engines for trucks and boats.

The company's interests in motorcycle manufacture developed rapidly in the early 1920s. The first model, the R32, consisted of a flat twin engine and drive shaft housed in a double-tube frame, with valves in an inverted arrangement to keep the oil clean. Designed by engineer Max Fritz, bike debuted in the salons of Paris and Berlin. This model had the basic characteristics of future bike brand: of 2 cylinder boxer engine and transmission secondary axle card.
Franz-Josef Popp was the first Director General and CEO of BMW.













Key Dates:

1913: Inventor Karl Rapp opens an aircraft design shop.
1917: Rapp's original business leads to the formation of Bayerische Motoren Werke AG, under the direction of Franz Josef Popp and Max Friz.
1918: First BMW aircraft engine is built.
1929: First BMW car is built.

Trivia: The nomenclature
BMW uses 3 numeric digits followed by one or two letters to identify their models. The first number is the number of cars. The next two numbers represent the engine displacement in liters multiplied by 10. The letters mean: d = diesel, petrol = i; x = all wheel drive, long wheel base l = c = par. For example, the model 760il car is a series of 7, moved to the 6.0l engine with petrol.

Tata Crucible Pune

Won by SCMHRD, runner-up SLC

Mr. Winston sues cigarette company

Alan Landers was the perfect choice to be the face of America's best-selling cigarette brand. As the Winston man, he appeared in hundreds of magazine and billboard advertisements in the 1960s and 1970s, portraying smoking as stylish and attractive.
Update: Alan Landers, has died while undergoing treatment for throat cancer. He was 68.

"They created the illusion that smoking was cool but they knew when I was doing the campaign that it caused lung cancer and that it was the most addictive drug the world has ever known," said Landers, who endures daily radiation therapy near his home in Fort Lauderdale, Florida. "They should be held accountable for killing people."

The ad said, "I won't settle for anything less."

Human Vending Machine: 'Working Like a Machine'

It's part of Kit Kat's 'Working Like a Machine Campaign', to show how people need a break from the monotony of day to day life.

Show your Five: Nike's new Ad in UK

Nimbooz from Pepsi

Pepsi is extending its brand portfolio, by launching an extension of 7Up- Nimbooz, a lemon drink, to be compete against Coke's Limca.

A special 'Nimbooz Highway Gadi' will be stationed on the major highways connecting New Delhi to Lucknow, Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste amongst people

Tata Crucible Goa

Won by Varun Nair & Sharan Basavraj (National Institute of Technology Karnataka, Surathkal)

For qts and reviews please visit SEQC

Prelims qts: (20 questions)

1. Visual – Kamal Nath
2. Raj Kundra was in the news recently for acquiring a stake in which IPL team? – Rajasthan Royals
3. Glucon D is a brand owned by which company? – Heinz
4. Visual of print campaign featuring Beyonce Knowles – L’Oreal
5. Kasturi & Sons are the parent company behind which famous newspaper? – The Hindu
6. “Better Sound Through Research” – Bose
7. Logo – Obama Campaign
8. Frito Lays, Quaker Oats, Gatorade are all owned by which company? – Pepsico
9. Whose book is Straight From The Gut? – Jack Welch
10. Logo (Tux the penguin) – Linux
11. Aveo is a car from which global giant in India? – Chevrolet
12. Ngultrum is the currency of which country? – Bhutan
13. Visual of cover of Newsweek. – Donald Trump
14. Visual – Varghese Kurien
15. If Samsung is to Chelsea, who is to Liverpool? – Carlsberg
16. Visual of an online banner ad. – Bharatmatrimony.com
17. Kings and Leela’s Rio are new entrants into which business in Goa? – Casinos
18. Which airport in India operates from a military airbase calledINS Hansa? – Dabolim/Goa Airport
19. TVC – HSBC
20. TVC – LIC

Economic crisis is "good" and "exciting: Md. Yunus

Mr. Yunus calls the current economic crisis "good" and "exciting" because it gives us an opportunity to create a "new normalcy." He says we should redesign the whole financial system so it is inclusive for all people.

BiZdoM Quiz 2008