Flashback Tata Crucible Quiz Part 3

1. "CAC 40" is a benchmark index of which country?
2. Tom Monaghan founded which work famous eatery chain?
3. WHat was formed on Feb 23, 1905 by Paul P. Harris Chicago?
4. WHich brand gets its name from Ishibashi, which means 'stonebridge' in japanese
5. Which celebrity owns the production house "Cross Over Films"?
6. Which pharma major is listed as PFE in NYSE?
7. Which company owns GI Joe and another list of toys?
8. ”American Way” is the in flight magazine of which American Major airline ?
9. Which car company is the official car supplier to the Manchester United football club?

Tata Indicom's Second Life

The company has entered into an agreement with Mumbai-based development firm Indusgeeks Solutions to give a boost to its ongoing advertisement campaign - Suno Dil Ki Awaaz - in Second Life. The current brand ambassadors of the company cricketers Yusuf and Irfan Pathan would also be present in the virtual world in their respective virtual avatars.

Company History 6: Fanta

Fanta was created in 1942-1943, during World War II when Max Keith, who was handling the operations of Coca-Cola in Germany during the war, ran out the, which could only be supplied from the United States. Keith Fanta, which proved a success, as Coca-Cola was reestablished after the war, adopted the Fanta brand.
The name 'Fanta' was suggested by a vendor Joe Knipp. His idea came through a competition that the company proposed to the employees in Germany, to name the product, in which Keith told them to let their 'Phantasie' (German for "imagination") run wild. The first soda had yellow and light flavor of apple, made from apple fibres.
Fanta has been positioned in a segment and young children, associated with concepts like friendship, imagination and fun.

The Fantanas are a group of spokesmodels who were created to promote Coca Cola's Fanta brand of soft drinks in the United States. The quartet has appeared since 2002 in advertising and personal appearances.

Genelia D'Souza is a Brand Ambassador of Fanta Apple

The drink was initially introduced in the markets of Andhra Pradesh and Tamil Nadu in October and December 2008, respectively. Now it is set to be available across the nation, so just ‘Go Bite’ it. The company has also roped in actress Genelia D’Souza as the brand ambassador for the same.

Amongst the first of Fanta's brand ambassadors was actress Rani Mukherji, who was seen in the summer campaigns of 2005 and 2006. South Indian actress, Trisha endorsed Fanta in the summer campaign of 2007. In 2008, the brand's campaign did not feature any brand ambassador.
Read more: History of Fanta

The Lipstick Effect or Lipstick theory

Theory say's that lipstick purchases are a way of measuring the economy.
During times of economic uncertainty, women load up on affordable luxuries as a substitute for more expensive items like clothing and jewelery. This phenomenon is called The Lipstick Effect. The theory was first identified in the Great Depression, when industrial production in the US halved, but sales of cosmetics rose between 1929 and 1933.
However as a theory it was proposed by Leonard Lauder, chairman of Estée Lauder Companies. After the terrorist attacks of 2001, which affected the U.S. economy on a large scale, Lauder noted that his company was selling more lipstick than usual.

Another trivia is Revlon's history, this famous cosmetic company was founded in the middle of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed to " L "in the name of REVLON.

The 10 years of Google

Brand Trivia: Close-up

As a part of their branding campaign, they launched ‘Closeup Corners’, in which corner seats of certain cinema halls, were branded as ‘Closeup Corners’.

BJP's men are getting hi-tech

After Advani and Shivraj Chauhan , its time to have another politician from BJP to go bit hi-tech. He has promise to be a 'apolitical' blogger, he is Murli Manohar Joshi
While Mr Advani’s home page carried his slogan, “For a strong, prosperous and self-confident India,” Dr Joshi’s mantra reads, “India is original, India innovates, India is a leader.”

BiZdoM 3 * 3 QuiZ 25

I had been delaying my next BiZDOM 3*3 quiz since I thought, With so many quizzes being posted these days, I don’t know if it’s a right time to post a quiz or not
Nevertheless here goes, another set of BiZDoM 3*3 quiz ( 25th )

Set 1: IndDIAN Politicians
Q1 After passing out from IIT Kharagpur in 1970, he joined IBM in USA. Later in 1990 he came back to join his father's political party and was later appointed as cabinet minister during NDA government?


Q2. According to a famous story, when JP had doubt about the success of Bihar Movement saying that he would not live for long , then this businessman along with famous Hindi poet Ramdhari Singh Dhinkar took him to Tirupati where Dhinkarji prayed to the lord to give the remaining years of his life to JP, after few days Dhinkarji died , thus forcing JP to launch his famous movement, identify the famous businessman /personality who was involved in this incident?
[Qts is based on a very famous personality's article, infact another good qts could be to name him...]


Q3. He was chief manager in the communication department in ONGC, incidentally he was also associated as brand ambassador for the same organisation. His political association is quite old, as he has been campaigning for his father for last 10 years. However this time he will try to win a seat for himself in the coming general election.


Set 2: FasT FooD Culture
Q4. In 1877, Henry D. Seymour and William Heston developed and trademarked a new product, rolled oats. All consumers had to do was add hot water to the rolled oats in order to eat them. Because most Americans did not eat oats at that time, the company decided to launch a major advertising campaign. To promote sales, the company packed its rolled oats in cardboard boxes bearing the reassuring image of an elderly Quaker and promoted their new product via a national advertising campaign in 1882, making it the first cereal to be advertised nationally. What was thus happened?


Q5. These are probably of German origin. Early Dutch settlers in New Amsterdam (later renamed New York) called them olykoeks. They were popular in colonial America but were mainly constructed in solid shapes.


Q6. These are American invention and were associated with leisure-time activities, such as fairs and amusement parks. By 1867, Charles Feltman, a pushcart vendor on Coney Island (an amusement park near New York), was selling sausages on white rolls. They were a success and Feltman converted his cart into a large, formal restaurant eventually employing many waiters.


PiCQdOm
Q7. Identify


Q8. Replica of which currency


Q9. This character is based on which incident

Zopa.com: 'zone of possible agreement'

Last month I posted about 'Prosper.com', which is a P2P micro finance system in US. Now here is a profile of Zopa, an UK based P2P microfinance venture

Zopa.com is another fruit of Web 2.0 and social networks, in this case applied to the field of loans, a kind of P2P, something like 'money exchange' instead of 'file sharing'. Zopa is an acronym for 'zone of possible agreement'

Zopa is the world's first social finance company. In 2005 we pioneered a way for people to lend and borrow directly with each other online as part of our continuing mission to give people around the world the power to help themselves financially at the same time that they help others.

Launched by Richard Duvall,the creator of the an Internet bank Egg.com, with an idea of having 'Ebay Of Money'. The model is based on peer-2-peer: thus whosoever in need of money, have to reports on the website zopa.com and announced how much is the requirement, for what period under, what interest he is prepared to pay. Bidders can participate (in English) with between 10 and 25,000 pounds or more if a licensing deal. Then they deposited the money into a special account in his name and under a pre-agreed annualized and then they also determine the amount of borrowing by the debtor, in packages as small as 10 pounds.
Thus Zopa tries to bring together thousands of people who can offer and borrow money so individual and achieve a better position than the banks.

In case if you are interested to know about any Indian entity based on this concept, wait for my next post on this series, anyway its name is Rang de.